Beef in Sri Lanka

Last year, the island nation of Sri Lanka, off the southeast coast of India, ended its ban on imports of U.S. beef. Funding from the beef checkoff and the USDA’s Market Access Program (MAP) allowed the U.S. Meat Export Federation (USMEF) to reintroduce U.S. beef with two one-day seminars for chefs, buyers, foodservice professionals and meat processors. The seminars explained the U.S. production system and USDA grading, as well as proper handling and storage, and included cooked samples of U.S. beef tenderloin, striploin and ribeye.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.