Checkoff Engagement with Dietary Guidelines

Why are the Dietary Guidelines for Americans important? It is the statement of national nutrition policy that controls all Federal government nutrition assistance, education, and labeling programs; influences domestic health voluntary and international dietary guidelines; provides reference basis for private sector consumer marketing and education. Click here to learn more about the checkoff’s involvement in sharing research and information throughout the DGA process.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.