Updated VQA Manual Available

The beef checkoff recently released an updated Veal Quality Assurance (VQA) program which can be found on the recently updated http://www.vealfarm.com/. The VQA program brings consistency and uniformity to on-farm care and results in a safe, wholesome, quality veal product. By being VQA-certified, veal farmers are helping to build trust and confidence in that product and demonstrating a commitment to quality to consumers.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.