CBB Elects Leadership

Cattle producers Jimmy Maxey of Fresno, California, Anne Anderson of Austin, Texas and Brett Morris of Ninnekah, Oklahoma are the new leadership team for the Cattlemen’s Beef Board, elected unanimously by fellow Beef Board members during the 2015 Cattle Industry Convention in San Antonio, Texas Feb. 7. Maxey will serve as chairman, Anderson as vice chairman and Morris as secretary/treasurer of the Cattlemen’s Beef Board to lead the national Beef Checkoff Program for the coming year.

The Beef Board also elected members to serve on the CBB Executive Committee and others to fill the CBB seats on the Beef Promotion Operating Committee.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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