MBA 2.0 Has Launched!

The beef checkoff’s Masters of Beef Advocacy (MBA) program has launched MBA 2.0, an opportunity for beef and dairy producers to step up and be true leaders – 'Agvocates', if you will – for the industry and all of agriculture. Building on the success of the original MBA courses, with nearly 6,000 graduates to date, the all-new course hinge on the importance for consumers to hear directly from those growing and delivering their food to them.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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