Beef Demand in China

China’s rapid economic development during the last two decades, multiplied by 1.3 billion people, has created a wave of consumerism across the nation. Cell phones rode a wave as China Mobile (owned by the Chinese government) became the largest cell provider on earth. China Mobile has three times as many subscribers as AT&T and Verizon combined. Automobiles have also ridden the wave of Chinese consumerism, with 2013 auto sales topping $21 million; U.S. auto sales reached 15.6 million vehicles last year. And now it may be beef’s turn to ride that wave.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.