Chicken, Chicken, Chicken?

Chicken. Chicken. Chicken. Those competing against this animal protein know full well that chicken strategists have mastered a list of consumer must-haves in today’s fast-paced world.

Now beef can compete, too ... with ground beef going from frozen to thawed in less than five minutes.

Read the first installment in a series of feature stories from Hoard's magazine.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.