Chicken, Chicken, Chicken?

Chicken. Chicken. Chicken. Those competing against this animal protein know full well that chicken strategists have mastered a list of consumer must-haves in today’s fast-paced world.

Now beef can compete, too ... with ground beef going from frozen to thawed in less than five minutes.

Read the first installment in a series of feature stories from Hoard's magazine.

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff