In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Mike Dee of Dee River Ranch in Aliceville, Ala., is one producer who truly believes in the beef checkoff. (Audio from Southeast Ag Net)
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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WATCH: Dalebanks Angus
WATCH NOW: Tom Perrier of Dalebanks Angus explains how the beef checkoff fills the needs of the industry.