Checkoff's Digital Advertising

The checkoff’s new digital-advertising campaign recently wrapped up its first full year in the marketplace, and the results are in! The campaign had extensive reach:  733 million impressions, widespread use of the checkoff’s flagship consumer “Beef. It’s What’s for Dinner.” website – with more than 3.6 million page views, mass viewership of the new “No Recipe Recipe” videos – with more than 5 million video-ad views, and the checkoff’s highly engaging social-media tools – with more than 1 million consumer engagements with the Beef. It's What's for Dinner Facebook and Twitter accounts.

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.