Checkoff's Digital Advertising

The checkoff’s new digital-advertising campaign recently wrapped up its first full year in the marketplace, and the results are in! The campaign had extensive reach:  733 million impressions, widespread use of the checkoff’s flagship consumer “Beef. It’s What’s for Dinner.” website – with more than 3.6 million page views, mass viewership of the new “No Recipe Recipe” videos – with more than 5 million video-ad views, and the checkoff’s highly engaging social-media tools – with more than 1 million consumer engagements with the Beef. It's What's for Dinner Facebook and Twitter accounts.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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