U.S. Beef Benefits in Taiwan

The checkoff helped fund a recent branded-beef seminar that drew almost 100 foodservice and retail operators in Taipei, Taiwan to learn about high-quality, branded U.S. beef. Information conveyed through the two-day seminar included new preparation methods and other ways that U.S. beef can help grow beef business for restaurants and grocery stores in Taiwan. This event featured four chefs, who created and shared innovative dishes that combined U.S. branded-beef products with popular local ingredients.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.