Stomping Out ‘Factory Farm’ Myths

One theme that encompasses consumer concerns about modern beef production is what takes place at a so-called “factory farms.” Considering the lasting repercussions this portends for consumer confidence, recent checkoff research set out to identify opportunities for a proactive and transparent approach to communicating facts about beef production, especially to millennials.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.