CEO Report

Beef Promotion Operating Committee

Meeting in Denver September 11 & 12, 2018, the 20-member Beef Promotion Operating Committee completed the mammoth task of considering numerous proposals from contractors to carry out the work of the Beef Checkoff. Even though the committee had more funds to work with this year as compared to recent years, there was still a significant gap between available funds and funds requested by contractors. By the end of the meeting, the committee approved $40,521,900 for projects in the six program areas: Promotion, Research, Consumer Information, Industry Information, Foreign Marketing, and Producer Communications. For a breakdown of the committee’s final approvals, please click here.








          2018 Beef Promotion Operating Committee members: (Standing, L-R) Jared Brackett, Rich Brown, Chuck Coffey, Buck Wehrbein, Brad Hastings, Hugh Sandburg, Gary Deering, Clay Burtrum, Mike Smith, Scott McGregor, Clark Price, Ken Blight, and Bob Mitchell; (Seated, L-R) Kristin Larson, Laurie Munns, Dawn Caldwell, Joan Ruskamp, Katie Brenny, Janna Stubbs, and Tammy Basel

CBB Staff

I am pleased to announce some exciting additions to the CBB Staff! During October we were fortunate enough to add a new Director of Communications, Sarah Metzler, and a new Manager of Financial Compliance, Jeff Lutz, to the team.

Sarah has an extensive professional communications background and will be leading CBB’s work on the Producer Communications program in addition to managing internal CBB communications. Sarah is a Colorado native having grown up in northeastern Colorado in a cattle ranching and wheat farming family. Maggie Henton, our Manager of Communications, left us in October to pursue some exciting travel opportunities abroad and we wish her the very best.



Jeff will be working with Dean Oyster in the CBB office in the areas of QSBC financial oversight as well as assisting in the collections area. Jeff is also a Colorado native from the Denver-area. Jeff has a strong background in public accounting as well as having been an associate director of the Public Company Accounting Oversight Board (PCAOB).



We feel very fortunate to have these two exceptional individuals as members of the CBB Staff!

Also, it is our pleasure to recognize Charlotte Coates, CBB Manager of Operations, for reaching her 20-year anniversary as a member of the CBB Staff! Charlotte is the consummate professional and serves the Beef Board in so many ways. She is a pleasure to work with and has an incredible depth of experience and institutional knowledge. Congratulations Charlotte!



Meeting with Industry

The CBB officers, Joan Ruskamp, Chuck Coffey, Jared Brackett and Brett Morris, and I will be involved in several important industry events during November including the U.S. Meat Export Federation (USMEF) Strategic Planning Conference, the Annual Convention of the National Association of Farm Broadcasters (NAFB), and the 8th Annual Antibiotic Symposium, funded in part by the Beef Checkoff, and hosted by the National Institute for Animal Agriculture, a subcontractor to the Beef Checkoff.

It is no secret that beef exports are hot and during August set a new all-time record of more than $750 million which represents an 11-percent increase over last year! During the USMEF conference, many items will be discussed including the current trade situation, labor and transportation shortages, and many other issues. Joining the officers at this important meeting will be CBB Hugh Sandburg, who represents CBB on USMEF’s Executive Committee.

Jared Brackett and I will be at the NAFB “Trade Talk” event during which we will be visiting with farm broadcasters from across the nation about current checkoff initiatives and the enhanced Producer Communications program.

 As producer panelists during the NIAA Antibiotics Symposium, Joan Ruskamp and Brett Morris will be participating as beef producers to discuss their stewardship experiences.

Legal Update

Regarding the R-CALF v. USDA lawsuit in which this case challenges the interpretation of the concept of government speech and how it applies to the Montana Beef Council (MBC), there has been no activity since R-CALF asked the Court to expand the current Temporary Injunction to an additional 14 state beef councils which, they argue, are similarly organized. USDA objected to that request during August, but as of now the Court has not indicated what it may do in relation to the motion.

Winter Convention

All the Beef Board Directors should have received information from Charlotte on the upcoming Cattlemen’s Beef Board Winter Meeting in New Orleans, LA. If you have any questions or need any assistance, please contact Charlotte Coates as soon as possible.

As a reminder, the following is a schedule of the convention with the CBB meetings in bold print.

Jan. 29 - Feb. 1, 2019, New Orleans, LA

2019 CBB Schedule of Events

January 29
10:00 a.m. - 6:00 p.m. CBB Nominating Committee Interviews

January 30
8:00 a.m. - 10:00 a.m. CBB Nominating Committee Interviews

10:30a.m. - 1:30 p.m. Joint Evaluation Advisory Committee Meeting

2:00 p.m. - 3:30 p.m. Opening General Session (Optional) Special Guest Terry Bradshaw

4:00p.m. - 5:30 p.m. CBB Executive Committee Meeting

3:30 p.m. - 7:30 p.m. NCBA Trade Show Welcome Reception (Optional)

January 31
7:30 a.m. - 9:30 a.m. CattleFax Outlook Seminar

9:45a.m. - 11:15 a.m. CBB Audit Committee Meeting

11:30a.m. - 1:30 p.m. CBB Luncheon (Honoring retiring CBB members)

2:00p.m. - 4:00 p.m. Checkoff Programs Update

4:30p.m. - 5:30 p.m. NCBA Federation Forum

7:00 p.m. - 10:00 p.m. Mardi Gras Masquerade (Optional)

February 1
7:00 a.m. - 9:00 a.m. Best of Beef Awards Breakfast

9:00a.m. - 11:00 a.m. Closing General Session (Optional)

12:30 p.m. - 3:30 p.m. Checkoff Committee Meetings

4:30 p.m. - 6:30 p.m. Cattlemen’s Beef Board Meeting

7:00p.m. - 1:00 a.m. Cowboy Concert and After-Party (Optional) (CBB does not reimburse the ticket cost for this event)

Please Note! As a part of our new internal communications strategy you will be receiving regular updates from CBB focused on current checkoff work, CBB operations, upcoming meetings and events, and other important information. Sarah Metzler will be the key contact for this communication and I trust you will find these updates very useful!


Scott Stuart, CEO

Cattlemen’s Beef Board




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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.