Lessons in Ranch Life

Tierra Kessler, a Masters of Beef Advocacy Top of the Class alumna, penned a blog post highlighting the many ways ranch life prepares kids for careers and life in general. The piece, “5 Values I Learned on the Ranch,” was promoted on Twitter and Taboola, a news discovery platform, in order to share a glimpse into life on a ranch where beef is raised. The promotional campaign yielded phenomenal results with more than 10 million impressions and more than 13,000 clicks to the blog post.