Alternative Protein Claims Challenged with Beef Facts

Alternative proteins, including vegetable products and laboratory-produced “meat,” are consistently in the media spotlight as millennials explore new protein options and food trends. Often, this media coverage suggests that alternative proteins are better for consumers. Nutrition research, however, shows that lean beef, can be just as nutritious as plant-based proteins. Because of these findings and the media landscape, the checkoff-funded Issues Management and Media Relations team created and shared a blog post on Facts About Beef titled Alternative Proteins: Better Than Real Beef? to help offer science-based comparisons of alternative plant proteins and real beef. The article highlights the protein power of beef while pointing out the caloric load of some non-meat proteins.