Tijuana Seminar with Major U.S. Beef Importer

In Mexico, the beef checkoff’s Hotel, Restaurant and Institution (HRI) strategy is to capitalize on established relationships with the trade to defend market share by demonstrating to HRI and retail decision-makers and their customers the consistency and superior quality of U.S. beef. A series of U.S. beef cutting and cooking seminars in key Mexican markets wrapped up in Tijuana for clients of La Canasta, a major importer of U.S. beef. The seminars build demand by demonstrating the valuable attributes and profit potential of U.S. beef, as well as how to effectively handle and merchandise a wide range of products.