Event in Lebanon Spotlights Advantages of U.S. Beef
Beef checkoff-funded events in the Middle East, such as a recent training seminar for chefs in Beirut, are a response to the need felt by upper-end restaurants for cost efficiency that doesn’t compromise taste and quality. The message to attendees, including media was that alternative U.S. beef cuts are the answer. Understanding underutilized U.S. beef cuts and the internal marbling aspect of U.S. beef encourages purchases. The seminar showed chefs and buyers how various muscle cuts, when prepared using the proper cooking techniques, can be profitable and delicious additions to their menus.