2017 Beef Demand Determinant Study

Beef demandIn Fiscal Year 2018, the Beef Checkoff Program commissioned a Beef Demand Determinant Study to identify the beef demand drivers on which the checkoff programs should focus to have the most compelling effects on beef demand moving forward.

Below you will find links to a summary report and the full results of the study, authored by Dr. Glynn Tonsor, professor of livestock marketing at Kansas State University, Dr. Jayson Lusk, distinguished professor and head of the Department of Agricultural Economics at Purdue University, and Dr. Ted Schroeder, professor of livestock marketing at Kansas State University.

Full report

Executive summary

Beef Board press release

Beef Board audio release with Dr. Glynn Tonsor

Please contact Courtney Kalous if you have any questions about the study materials or access to them.

Associated links/resources:

2013 Beef Demand Determinant Study