2013 Beef Demand Determinant Study

In Fiscal Year 2013, the Beef Checkoff Program commissioned a Beef Demand Determinant Study to identify the beef demand drivers on which the checkoff programs should focus to have the most compelling effects on beef demand moving forward.

Below you will find links to a one-page abstract, a summary report, and the full results of the study, authored by Dr. Ted Schroeder, professor of livestock marketing, and Dr. Glynn Tonsor, associate proessor of livestock marketing, both at Kansas State University, in addition to Dr. James Mintert, assistant director of Extension for Agriculture and Natural Resources at Purdue University:
 

• One-page Summary Abstract: "Beef Demand: Determinants and Future Drivers"
   
• Beef Demand Summary Report 2013

• Chapter 2: Previous Research Preference Rankings

• Chapter 3: Consumer Survey Analysis

• Chapter 4: Appendix A (very large file)

• Chapter 4: Appendix B

• Chapter 4: Expert Survey Results

• Chapter 5: Beef Demand Concepts

• Chapter 6: Macroeconomic Situation

Please contact Courtney Kalous if you have any questions about the study materials or access to them.

ASSOCIATED LINKS/RESOURCES:

Beef Issues Quarterly - September 2013

• How to Grow Beef Demand
• For Beef, Consumption is Not Demand

Video Releases:

1. Understanding Domestic Beef Demand
2. Economists Explain Beef Demand Determinant Study
3. Dr. Ted Schroeder Discusses the Importance of Food Safety as a Demand Driver for Beef
4. Dr. Glynn Tonsor Speaks about the Importance of Product Quality as a Demand Driver for Beef
5. Dr. Ted Schroeder Explains the Role of Retail Price in Beef Demand
6. Researchers Talk about How to Influence Consumer Demand for Beef

​​K-State Radio Network "Agriculture Today" June 20, 2013 interviews with Dr. Ted Schroeder and Dr. Glynn Tonsor:

• Interview 1 - (Length = 11:00)
• Interview 2 - (Length = 10:58)

Study Overview from Dr. Schroeder, Tonsor and Mintert, at the 2013 Cattle Industry Summer Conference, Aug. 9, 2013:

• Audio intervew

In the Cattle Markets,June 24, 2013:

• "Beef Demand is Critical to Understand, Appreciate, and Regularly Assess..."

BEEF Magazine, Sept. 19, 2013

• What's the Similarity Between Blue Jeans and Beef Demand?

Checkoff Press Releases:

• Demand Study Provides Roadmap, a video and audio news release about what factors determine whether consumers buy beef
• Keeping Beef a Desirable Eating Experience, Every Time, an interview with Dr. Ted Schroeder
• Good News for Beef Demand, an interview with Dr. Ted Schroeder
• How to Grow Beef Demand, overview of key study findings
• Helping Grow Beef Demand, audio release featuring interview with 2013 Joint Evaluation Committee Chairman Ted Greidanus
• Authors Take a Look at Beef Demand, Part 1 of 3
• Authors Take a Look at Beef Demand, Part 2 of 3
• Authors Take a Look at Beef Demand, Part 3 of 3
• Beef Demand versus Consumption, Explained, an interview with Beef Board CEO Polly Ruhland