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MyBeefCheckoffNews
Your weekly report of checkoff activities and outcomes.

October 20, 2017

Foreign Marketing

U.S. Beef in Italy

Cutting and Cooking U.S. Beef in Panama

U.S. Beef in Romania at Ambassador's Expo

Retail Promotions in Dubai

FOREIGN MARKETING, as defined in the Beef Promotion & Research Act, means activities involving promotion, research, consumer information and industry information conducted in foreign markets. This includes checkoff-funded market development and promotional programs worldwide.
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U.S. Beef in Italy

The Beef Checkoff Program funded U.S. beef’s presence at the important European trade show, TuttoFood, in Milan. Despite the many challenges in exporting to the EU, U.S. beef’s continued interest in the European retail sector was affirmed to retailers and other buyers at the show as the U.S. and EU governments discuss beef trade.
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Cutting and Cooking U.S. Beef in Panama

Three cutting and cooking seminars attended by 50 Panamanian buyers and foodservice company representatives were designed to promote alternative U.S. beef cuts and funded by the Beef Checkoff Program. Panama has the highest per capita income in the region, and the U.S.-Panama FTA represents increased export opportunities for both top-graded cuts and variety meats, making it an important market in Central America.
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U.S. Beef in Romania at Ambassador's Expo

The beef checkoff introduced U.S. beef to Romania, a country where it is not well-known, at the “Taste Ambassadors Exhibition,” an event for foodservice buyers and decision makers in the capital, Bucharest. The marketing strategy behind the event was to increase awareness of the supply and advantages of U.S. beef alternative cuts among targeted buyers.
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Retail Promotions in Dubai

A beef checkoff-funded major retail campaign introduced U.S. beef for the first time to 15 outlets in Dubai. Demonstrators cooked and handed out samples, confident that consumers would like what they got and their reactions will encourage retailers to carry more U.S. beef products. A major strategic goal is to establish a positive image of U.S. beef’s quality, consistency and value.

The above stories are funded by AR #1713-FM.
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