A beef checkoff-funded major retail campaign introduced U.S.
beef for the first time to 15 outlets in Dubai.
Demonstrators cooked and handed out samples, confident that consumers would like what they got and their reactions will encourage retailers to carry more U.S.
A major strategic goal is to establish a positive image of U.S.
beef’s quality, consistency and value.
The above stories are funded by AR #1713-FM.