Checkoff-funded research shows that as consumers become further removed from the farm, they become less familiar with the people who grow and raise food.
To introduce consumers to people who raise beef and the way that beef is raised today, the beef checkoff is creating a campaign that will include a series of videos, still photography, website content, social media posts and other assets to show them beef producers from around the country.
These pieces will be leveraged into a national direct-to-consumer campaign that launches in October 2017.
It's part of a consolidated refresh for BeefItsWhatsForDinner.com and “Beef.
It’s What’s For Dinner.” Keep watching the social media properties to see these videos and other pieces of content when the campaign goes live.
These activities were funded through NCBA AR #1709-II, Tactic 1C, Beef Producer and Beef Production Image Building Campaign.