Health Professionals as Conduits
Consumers have questions about the different types of beef available to them and how it’s raised. The beef checkoff created a toolkit of resources to better equip consumers with the information they need. The infographic and short videos were amplified through a targeted digital campaign, which resulted in 2,008,389 impressions and 641,148 video views. These resources will be used to engage with influencers like health professionals and retail/foodservice operators.