Beefing Up STEM

Key influencers in education who participated in the Los Angeles and Boston On the Farm STEM events have a new outlook on the beef industry. After the event participants indicated an 81 percent increase in their familiarity with how STEM concepts are used in the beef industry, a 62 percent increase in the perception that the positives strongly outweigh the negatives of how cattle are raised, and a 51 percent increase in the perception that the positives strongly outweigh the negatives of beef. Follow their journey on Twitter and Instagram #BeefingUpSTEM2017.