Nutrition and Health Committee

Upcoming Meeting Information

Hyatt Regency at Colorado Convention Center • Centennial Ballroom H

Nutrition & Health Committee Meetings – Part I

 

2:00 p.m.                    Welcome/Call to Order

  • Introductions

2:25 p.m.                    Approve Agenda and Minutes

2:30 p.m.                    Committee Agenda Overview

  • Review Purpose Statement & Committee Ground Rules
  • Today’s Goal – Review and Score Checkoff Contractor AR (Authorization Request) Tactics for FY2019

2:35 p.m.                    Review AR Process and Tactic Scoring (watch video)

2:45 p.m.                    Contractors Present FY2019 ARs

  • Score each tactic based on how well it supports committee prioritized LRP initiatives

5:55 p.m.                    Wrap Up and Next Steps

6:00 p.m.                   Adjourn

Nutrition & Health Committee Meetings – Part II

9:15 a.m.                    Welcome/Call to Order

9:20 a.m.                    Committee Agenda Overview

  • Today’s Goal: Gather committee’s comments to be provided to the Operating Committee with AR scores from Day 1

9:40 a.m.                    Engage contractors for additional information specific to ARs

  • Questions
  • Clarification

10:15 a.m.                 AR Tactic Scoring Alignment

  • Present scores
  • Alignment on final committee comments

11:50 a.m.                 Wrap-up and Next Steps

12:00 p.m.                 Adjourn


Return to Meeting Center
View Past Nutrition and Health Meetings

Committee Information

Purpose Statement: Develop credible science-based research to effectively communicate to consumers, key opinion leaders and beef community stakeholders in order to inform them about the nutritional and health benefits of beef.

Priority Strategic Initiatives:

  • Most Important
    • Ensure Beef’s Inclusion in Dietary Recommendations
    • Research and Communicate Beef’s Nutritional Benefits
  • More Important
    • Connect and Communicate Directly with Consumers
  • Important
    • Revolutionize Beef Marketing and Merchandising
    • Ensure Antibiotic Stewardship

Committee Members