Market Research Working Group Past Meeting Information

Return to Committee Home

Past Meeting Information (Archive)

Ernest N. Morial New Orleans Convention Center

Friday, February 1, 2019

Click here to review meeting minutes


  • Roll call and introductions
  • Approve Agenda and Minutes
  • Working group ground rules

Committee Meetings - Market Research Sharing and Discussion

  • Nutrition and Health
  • Consumer Trust
  • Innovation
  • Safety
  • Export Growth

Wrap-up and Summer Business Meeting




Hyatt Regency at Colorado Convention Center • Granite BC

1:30 PM         Welcome (Al/Norm)

  • Roll call and introductions
  • Approval of agenda and minutes
  • Working group ground rules
  • Purpose statement
  • Committee priorities

1:40 PM         Market Research & Channel Intelligence AR Discussion

  • Revisit ARs
  • Review AR scores from Committee Meetings
  • Discussion on ARs from Committee Meetings
    • Q & A on ARs
    • Any feedback to enhance ARs
    • Any Market Research or Channel Intelligence knowledge gaps

1:50 PM         Wrap-up (Al/Norm)

3:00 PM         Adjourn

Phoenix Convention Center Room 123

Norman Voyles Jr.: Co-Chairman (C) Alan Lyman: Co-Chairman (F)

To view the minutes from this meeting, click here.

Wednesday, Jan. 31


3:30 PM          Welcome (Al/Norm)

  • Roll call and introductions
  • Approval of agenda
  • Approval of minutes
  • Desired Outcome – Align to LRP Initiatives


3:40 PM          LRP Initiative Priority Alignment/Knowledge Gaps

  • Nutrition and Health – Al Lyman, Norm Voyles, Philip Weltmer, Ruby Uhart
  • Consumer Trust – Steven Matthees, Kathy Creighton-Smith, George Cooksley, Patti Brumbach (WA), Karin Schaefer (MN), Lauren Scheller Maehling (AZ)
  • Innovation – Richard McElhaney, Tammy Basel, Bridget Bingham (PA)
  • Safety – Jason Beyer
  • Export Growth – D.J. Edwards, Gary Deering


4:00 PM          Align to Statement of Purpose


4:10 PM          Wrap-up (Al/Norm)


4:15 PM          Adjourn


Hyatt Regency Hotel, Denver, Colorado

The checkoff's Market Research Working Group  met July 14, 2017 from 12:00 p.m. to 1:15 p.m.

Click here for the July 6th webinar minutes

Click here for the July 14th meeting minutes.