Market Research Working Group Past Meeting Information

Return to Committee Home

Past Meeting Information (Archive)

Phoenix Convention Center Room 123

Norman Voyles Jr.: Co-Chairman (C) Alan Lyman: Co-Chairman (F)

To view the minutes from this meeting, click here.

Wednesday, Jan. 31

 

3:30 PM          Welcome (Al/Norm)

  • Roll call and introductions
  • Approval of agenda
  • Approval of minutes
  • Desired Outcome – Align to LRP Initiatives

 

3:40 PM          LRP Initiative Priority Alignment/Knowledge Gaps

  • Nutrition and Health – Al Lyman, Norm Voyles, Philip Weltmer, Ruby Uhart
  • Consumer Trust – Steven Matthees, Kathy Creighton-Smith, George Cooksley, Patti Brumbach (WA), Karin Schaefer (MN), Lauren Scheller Maehling (AZ)
  • Innovation – Richard McElhaney, Tammy Basel, Bridget Bingham (PA)
  • Safety – Jason Beyer
  • Export Growth – D.J. Edwards, Gary Deering

 

4:00 PM          Align to Statement of Purpose

 

4:10 PM          Wrap-up (Al/Norm)

 

4:15 PM          Adjourn

 


Hyatt Regency Hotel, Denver, Colorado

The checkoff's Market Research Working Group  met July 14, 2017 from 12:00 p.m. to 1:15 p.m.

Click here for the July 6th webinar minutes

Click here for the July 14th meeting minutes. 


Gaylord Opryland Convention Center - Governor's Chamber AB

Market Research Working Group, Jan. 18, 2017 MEETING MINUTES

Market Research Working Group, Feb. 3, 2017 MEETING MINUTES

Bill McDonald and Dianne Kirkbride, co-chairmen

Friday, Feb. 3, 2017; 3:30 - 4:15 p.m.

AGENDA

I. Welcome

  • Roll call and introductions
     
  • Approval of minutes:
  • Purpose of meeting –Provide input on any “gaps” heard in consumer or influencer knowledge that surfaced during the committee meetings.

II. Overview of Committee Meetings and Gaps in Consumer Knowledge

  • Nutrition and Health – Al Lyman
  • Safety – Jason Beyer
  • Export Growth – Gary Sharp, Gary Deering
  • Consumer Trust – Steven Matthees, Charlie Price, Kathy Creighton-Smith, Todd Inglee; and state beef council execs Lauren Scheller (AZ), Patti Brumbach (WA), Karin Schaefer (MN)
  • Innovation – Bill McDonald, Tammy Basel, Dick McElhaney, Dianne Kirkbride, state beef ccouncil director Bridget Bingham (PA)

III. Blue Sky Discussion

  • What does the checkoff most need to know about the consumer – their attitudes, behavior, knowledge or beliefs? 

IV. Wrap-up (Dianne/Bill)

  • General thoughts

Hyatt Regency Hotel - Denver, CO; Mineral Hall B-C

Market Research Working Group, July 15, 2016 MEETING MINUTES
Market Research Working Group, July 1, 2016 Pre-Conference MEETING MINUTES


Friday, July 15, 2016; 1 to 2:30 p.m.

AGENDA

1. Introduction (Jeanne/Dianne)

  • Roll call and introductions
  • Approval of agenda and Jan. 29, 2016 MRWG Minutes
  • Purpose of meeting –Provide input on any “gaps” heard in consumer or influencer knowledge that surfaced during the committee meetings.

2. Overview of Committee Meetings and Gaps in Consumer Knowledge

  • Consumer Trust – Steven, Terry, Todd, Spencer
  • Innovation – Brittany, Bill M., Karla, Dianne
  • Nutrition and Health – Kathy, Karin (MN), Carol (NY)
  • Safety – Bill S., Jeanne, George (MI), Patti (WA)
  • Export Growth – Robert

3. Wrap-up (Jeanne/Dianne)

  • General thoughts

4. Adjourn

 

 


Webinar

Friday, June 30, 2016: 11 a.m. Mountain Time (10 a.m. Pacific; Noon Central; 1 p.m. Eastern)

AGENDA:

1. Welcome/Call to Order

2. Program Update (Market Research and Intelligence team)

3. Authorization Request Overview for 2017

4. Wrap-Up - Overview on Meetings at Convention:

  • Other suggestions on work plan
  • Face-to-Face MRWG meeting reminder