Market Research Working Group

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Committee Information

Purpose Statement: On behalf of decision makers, market research and intelligence provides insights on consumer and influencer behavior to guide program direction and track progress towards the beef industry’s long range plan.

Priority Strategic Initiatives:

  • Most Important:
    • Revolutionize Beef Marketing and Merchandising
  • More Important:
    • Adopt Animal ID Traceability Systems
    • Protect Beef's Image
  • Important:
    • Research and Innovate New Production Technologies
    • Ensure Antibiotic Stewardship
    • Research and Communicate Beef's Nutritional Benefits

Committee Members