Market Research Working Group

Upcoming Meeting Information

Ernest N. Morial New Orleans Convention Center

Friday, February 1, 2019


  • Roll call and introductions
  • Approve Agenda and Minutes
  • Working group ground rules

Committee Meetings - Market Research Sharing and Discussion

  • Nutrition and Health
  • Consumer Trust
  • Innovation
  • Safety
  • Export Growth

Wrap-up and Summer Business Meeting




Return to Meeting Center
View Past Market Research Working Group Meetings

Committee Information

Purpose Statement: On behalf of decision makers, market research and intelligence provides insights on consumer and influencer behavior to guide program direction and track progress towards the beef industry’s long range plan.

Priority Strategic Initiatives:

  • Most Important:
    • Revolutionize Beef Marketing and Merchandising
  • More Important:
    • Adopt Animal ID Traceability Systems
    • Protect Beef's Image
  • Important:
    • Research and Innovate New Production Technologies
    • Ensure Antibiotic Stewardship
    • Research and Communicate Beef's Nutritional Benefits

Committee Members