Market Research Working Group

Upcoming Meeting Information

Hyatt Regency at Colorado Convention Center • Granite BC

1:30 PM         Welcome (Al/Norm)

  • Roll call and introductions
  • Approval of agenda and minutes
  • Working group ground rules
  • Purpose statement
  • Committee priorities

1:40 PM         Market Research & Channel Intelligence AR Discussion

  • Revisit ARs
  • Review AR scores from Committee Meetings
  • Discussion on ARs from Committee Meetings
    • Q & A on ARs
    • Any feedback to enhance ARs
    • Any Market Research or Channel Intelligence knowledge gaps

1:50 PM         Wrap-up (Al/Norm)

3:00 PM         Adjourn

Return to Meeting Center
View Past Market Research Working Group Meetings

Committee Information

Purpose Statement: On behalf of decision makers, market research and intelligence provides insights on consumer and influencer behavior to guide program direction and track progress towards the beef industry’s long range plan.

Priority Strategic Initiatives:

  • Most Important:
    • Revolutionize Beef Marketing and Merchandising
  • More Important:
    • Adopt Animal ID Traceability Systems
    • Protect Beef's Image
  • Important:
    • Research and Innovate New Production Technologies
    • Ensure Antibiotic Stewardship
    • Research and Communicate Beef's Nutritional Benefits

Committee Members