Innovation Past Meeting Information

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Past Meeting Information (Archive)

Ernest N. Morial New Orleans Convention Center

Friday, February 1, 2019

Click here to review meeting minutes

Welcome/Call to Order

Approve Agenda and Summer Meeting Minutes

Committee Agenda Overview

Set FY2020 Strategic Directions

Contractors Presentations and Q&A

Wrap-up, Next Steps


Hyatt Regency at Colorado Convention Center • Centennial Ballroom G

Innovation Committee Meetings – Part I


2:00 p.m.                    Welcome/Call to Order

  • Introductions

2:25 p.m.                    Approve Agenda and Minutes

2:30 p.m.                    Committee Agenda Overview

  • Review Mission Statement & Committee Ground Rules
  • Today’s Goal – Review and Score Checkoff Contractor AR (Authorization Request) Tactics

2:35 p.m.                    Review AR Process and Tactic Scoring (watch video)

2:45 p.m.                    Contractors Present FY2019 ARs

  • Score each tactic based on how well it supports committee prioritized LRP initiatives

5:55 p.m.                    Wrap Up and Next Steps

6:00 p.m.                   Adjourn


Innovation Committee Meetings – Part II


9:15 a.m.                    Welcome/Call to Order

9:20 a.m.                    Committee Agenda Overview

  • Today’s Goal: Gather committee’s comments to be provided to the Operating Committee with scores from Day 1

9:40 a.m.                    Engage contractors for additional information specific to ARs

  • Questions
  • Clarification

10:15 a.m.                 AR Tactic Scoring Alignment

  • Present scores
  • Collect and compile committee comments

11:50 a.m.                 Wrap-up and Next Steps

12:00 p.m.                 Adjourn


Phoenix Convention Center Room 224A

Ted Reichmann: Co-Chairman (C) Buck Wehrbein: Co-Chairman (F)

To view the minutes from this meeting, click here.

Friday, Feb. 2

12:30 PM     Welcome/Call to Order

12:55 PM     Approve Agenda and Summer Meeting Minutes

1:00 PM       Committee Agenda Overview

  •   Review Purpose Statement & Priority Strategic Initiatives
          • To inspire the beef community with innovative products and solutions that enhance consumer demand for beef.
          • Most Important: Revolutionize Beef Marketing and Merchandising; Adopt Animal I.D. Traceability Systems; & Ensure Antibiotic Stewardship.
          • Important: Research and Innovate New Production Technologies & Measure and Improve our Sustainability.
  • Today’s Goals:     

1:15 PM      Long Range Plan Review

1:30 PM      Set FY2019 Strategic Priorities

2:30 PM      Panel Presentation: Revolutionizing the beef shopping experience.

3:15 PM      Wrap-up and Next Steps

3:30 PM       Adjourn

Hyatt Regency Hotel, Denver, Colorado

The checkoff's Innovation committee meeting was held July 13, 2017 from 2:00 p.m. to 6:00 p.m. and then again on July 14, 2017 from 9:15 a.m. to 12:00 p.m.

Click here for the meeting minutes.