Innovation Past Meeting Information

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Past Meeting Information (Archive)

Phoenix Convention Center Room 224A

Ted Reichmann: Co-Chairman (C) Buck Wehrbein: Co-Chairman (F)

To view the minutes from this meeting, click here.

Friday, Feb. 2

12:30 PM     Welcome/Call to Order

12:55 PM     Approve Agenda and Summer Meeting Minutes

1:00 PM       Committee Agenda Overview

  •   Review Purpose Statement & Priority Strategic Initiatives
          • To inspire the beef community with innovative products and solutions that enhance consumer demand for beef.
          • Most Important: Revolutionize Beef Marketing and Merchandising; Adopt Animal I.D. Traceability Systems; & Ensure Antibiotic Stewardship.
          • Important: Research and Innovate New Production Technologies & Measure and Improve our Sustainability.
  • Today’s Goals:     

1:15 PM      Long Range Plan Review

1:30 PM      Set FY2019 Strategic Priorities

2:30 PM      Panel Presentation: Revolutionizing the beef shopping experience.

3:15 PM      Wrap-up and Next Steps

3:30 PM       Adjourn

Hyatt Regency Hotel, Denver, Colorado

The checkoff's Innovation committee meeting was held July 13, 2017 from 2:00 p.m. to 6:00 p.m. and then again on July 14, 2017 from 9:15 a.m. to 12:00 p.m.

Click here for the meeting minutes.  

Gaylord Opryland Convention Center - Bayou A

Innovation Committee: Feb. 3, 2017 Meeting Minutes

Sarah Childs and Buck Wehrbein, co-chairmen

Lunches will be served to committee members at meeting

Friday, Feb. 3, 2017; 12:30 - 3:30 p.m.


1. Welcome/Call to Order (lunch will be served in the meeting room)

2. Overview of Industry Scan Outcomes and Refinements

3. 2018 Priority Development

4. Priority Summary

5. Discussion with Checkoff Contractors

6. Review Outcomes and Next Steps

7. Adjourn - please complete meeting survey


Hyatt Regency Downtown Denver

Innovation Committee July 15, 2016 MEETING MINUTES


Contractor Presentations from 2016 Summer Conference:

Thursday, July 14 & Friday, July 15, 2016


Innovation Committee Meeting – Part I

Thursday, July 14; 2:00 – 6:00 p.m.
Capitol Ballroom 2- 3  

1. Welcome/Call to Order 

  • Introductions

2. Approve Agenda and Jan. 29, 2016 Innovation Committee MINUTES

3. Committee Agenda Overview

4. Review AR Process and Tactic Scoring

5. Contractors Present FY 2017 Authorization Requests:

  • AR #1701-P: National Cattlemen's Beef Association - beef brand marketing & social media and digital advertising
  • AR #1702-P: North American Meat Institute - veal promotion
  • AR #1703-P: North American Meat Institute - processed beef
  • AR #1704-R: National Cattlemen's Beef Association - research
  • AR #1706-CI: National Cattlemen's Beef Association - supply-chain content, outreach and engagement

Score each tactic based on how well each tactic supports the LRP and the Innovation Committee’s most important initiatives.

6. Wrap Up and Next Steps

7. Adjourn

Innovation Committee Meeting -- Part II

Friday, July 15; 9:15 a.m. – 12:00 p.m.
Centennial Ballroom G

1. Welcome/Call to Order

2. AR Tactic Scoring Exercise

  • Contractor engagement for clarification
  • Align to scoring outcomes from Thursday’s meeting
  • Capture comments for AR tactics scoring outside of determined range

3. Wrap Up and Next Steps

4. Adjourn

Note:  Grab and go lunches will be available following your meeting (more details to come).