Consumer Trust Past Meeting Information

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Past Meeting Information (Archive)

Hyatt Regency at Colorado Convention Center • Centennial Ballroom A

Consumer Trust Committee Meetings – Part I

2:00 p.m.                    Welcome/Call to Order

  • Introductions

2:25 p.m.                    Approve Agenda and Minutes

2:30 p.m.                    Committee Agenda Overview

  • Review Mission Statement & Committee Ground Rules
  • Meaning of Consumer Trust and Priorities
  • Consumer focus group footage
  • Checkoff program FY2018 review – Scott and Janna

2:35 p.m.                    Review AR Process and Tactic Scoring and Desired Outcome

  • Show sample completed scorecard and watch video

2:45 p.m.                    Contractors Present FY2019 ARs

  • Score each tactic based on how well it supports committee prioritized LRP initiatives

5:55 p.m.                    Wrap Up and Next Steps

6:00 p.m.                   Adjourn


Consumer Trust Committee Meetings – Part II

9:15 a.m.                    Welcome/Call to Order

9:20 a.m.                    Committee Agenda Overview

  • Today’s Goal: Gather committee’s comments to be provided to the Operating Committee with scores from Day 1

9:40 a.m.                    Engage contractors for additional information specific to ARs

  • Questions
  • Clarification

10:15 a.m.                 AR Tactic Scoring Alignment

  • Present scores
  • Committee discussions
  • Alignment on final committee comments

11:50 a.m.                 Wrap-up and Next Steps

12:00 p.m.                 Adjourn


Phoenix Convention Center Room 221AB

Janna Stubbs: Co-Chairman (C) Scott McGregor: Co-Chairman (F)

To view the minutes of this meeting, click here.

Friday, Feb. 2

12:30 PM                   Welcome/Call to Order

  • Introductions / Ice Breaker

12:55 PM                   Long Range Plan

1:05 PM                     Approve Agenda and Summer Meeting Minutes

1:10 PM                     Committee Agenda Overview

  • Review Purpose Statement (above)
        • Review Priority Strategic Initiatives (identified at 2017 Convention)
          • Most Important: Protect Beef’s Image
          • More Important: Certify and Verify Production Practices & Engage Beef Advocates
          • Important: Ensure Antibiotic Stewardship & Ensure Beef Safety
  • Today’s Goals
          • Identify FY 2019 Strategic Initiatives
          • Learn progress of FY 2018 Initiatives

1:40 PM                     Review and Identify the 2019 Strategic Initiatives for Consumer Trust

  • Identify as tables                       

2:00 PM                     Break
2:10 PM                     Review and Identify the 2019 Strategic Initiatives for Consumer Trust

  • Share table results
  • Establish 2019 Initiatives
  • Discussion

2:45 PM                     FY 2018 Projects Updates

3:30 PM                     Wrap-up, Next Steps and Adjourn

Hyatt Regency Hotel, Denver, Colorado

The checkoff's Consumer Trust committee meeting was held July 13, 2017 from 2:00 p.m. to 6:00 p.m. and then again on July 14, 2017 from 9:15 a.m. to 12:00 p.m.

Click here for meeting minutes