Consumer Trust Past Meeting Information

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Past Meeting Information (Archive)

Phoenix Convention Center Room 221AB

Janna Stubbs: Co-Chairman (C) Scott McGregor: Co-Chairman (F)

To view the minutes of this meeting, click here.

Friday, Feb. 2

12:30 PM                   Welcome/Call to Order

  • Introductions / Ice Breaker

12:55 PM                   Long Range Plan

1:05 PM                     Approve Agenda and Summer Meeting Minutes

1:10 PM                     Committee Agenda Overview

  • Review Purpose Statement (above)
        • Review Priority Strategic Initiatives (identified at 2017 Convention)
          • Most Important: Protect Beef’s Image
          • More Important: Certify and Verify Production Practices & Engage Beef Advocates
          • Important: Ensure Antibiotic Stewardship & Ensure Beef Safety
  • Today’s Goals
          • Identify FY 2019 Strategic Initiatives
          • Learn progress of FY 2018 Initiatives

1:40 PM                     Review and Identify the 2019 Strategic Initiatives for Consumer Trust

  • Identify as tables                       

2:00 PM                     Break
2:10 PM                     Review and Identify the 2019 Strategic Initiatives for Consumer Trust

  • Share table results
  • Establish 2019 Initiatives
  • Discussion

2:45 PM                     FY 2018 Projects Updates

3:30 PM                     Wrap-up, Next Steps and Adjourn


Hyatt Regency Hotel, Denver, Colorado

The checkoff's Consumer Trust committee meeting was held July 13, 2017 from 2:00 p.m. to 6:00 p.m. and then again on July 14, 2017 from 9:15 a.m. to 12:00 p.m.

Click here for meeting minutes


Gaylord Opryland Convention Center - Bayou C

Consumer Trust Committee: Feb. 3, 2017 Meeting Minutes

Janna Stubbs & Scott McGregor, co-chairmen

Lunches will be served to committee members at meeting

Friday, Feb. 3, 2017; 12:30 - 3:30 p.m.

AGENDA

1. Welcome/Call to Order

2. Overview of Industry Scan Outcomes and Refinements

3. Presentation from LRP Committee Member

4. Review Committee Priorities

5. Presentations/Discussion with checkoff contractors

6. 2018 Priority Development

7. Review Outcomes and Next Steps

8. Adjourn – please complete evaluation survey


Hyatt Regency Downtown Denver - Centennial Ballroom B

Consumer Trust: July 14, 2016 Meeting Minutes & July 15, 2016 Meeting Minutes 


Contractor Presentations from 2016 Summer Conference:


Thursday, July 14 & Friday, July 15, 2016

AGENDA:

Consumer Trust Committee Meeting - Part I

Thursday, July 14, 2016; 2-6 p.m.
Centennial Ballroom B (3rd Floor)

1. Welcome/Call to Order

  • Introductions

2. Approve Agenda and Jan. 29, 2016 Consumer Trust Committee MINUTES

3. Committee Agenda Overview

4. Review AR Process and Tactic Scoring

5. Contractors Present FY 2017 Authorization Requests:

  • AR #1701-P: National Cattlemen's Beef Association - beef brand marketing & social media and digital advertising
  • AR #1704-R: National Cattlemen's Beef Association - research
  • AR #1706-CI: National Cattlemen's Beef Association - food- and health-involved outreach & engagement
  • AR #1707-CI: Meat Import Council of America - Northeast Beef Promotion Initiative
  • AR #1708-CI: American Farm Bureau Foundation for Agriculture - grow consumer trust
  • AR #1709-II: National Cattlemen's Beef Association - industry information
  • AR #1711-II: North American Meat Institute - Veal Quality Assurance

(Score each tactic based on how well each tactic supports the LRP and the Consumer Trust Committees most important initiatives.)

6. Wrap Up and Next Steps

7. Adjourn


Consumer Trust Committee Meeting - Part II

Friday, July 15, 2016; 9:15 a.m. – 12:00 p.m.
Centennial Ballroom B (3rd Floor)

1. Welcome/Call to Order

2. Committee Agenda Overview

  • Today’s Goal: Review and align to AR tactic scores and feedback

3. Engage Contractors for Additional Information

  • Questions
  • Clarification

4. AR Tactic Scoring Exercise

  • Review Tactics
  • Align to Score
  • Capture Comments

5. Wrap Up and Next Steps

6. Adjourn