Consumer Trust Committee

Upcoming Meeting Information

Hyatt Regency at Colorado Convention Center • Centennial Ballroom A

Consumer Trust Committee Meetings – Part I

2:00 p.m.                    Welcome/Call to Order

  • Introductions

2:25 p.m.                    Approve Agenda and Minutes

2:30 p.m.                    Committee Agenda Overview

  • Review Mission Statement & Committee Ground Rules
  • Meaning of Consumer Trust and Priorities
  • Consumer focus group footage
  • Checkoff program FY2018 review – Scott and Janna

2:35 p.m.                    Review AR Process and Tactic Scoring and Desired Outcome

  • Show sample completed scorecard and watch video

2:45 p.m.                    Contractors Present FY2019 ARs

  • Score each tactic based on how well it supports committee prioritized LRP initiatives

5:55 p.m.                    Wrap Up and Next Steps

6:00 p.m.                   Adjourn


Consumer Trust Committee Meetings – Part II

9:15 a.m.                    Welcome/Call to Order

9:20 a.m.                    Committee Agenda Overview

  • Today’s Goal: Gather committee’s comments to be provided to the Operating Committee with scores from Day 1

9:40 a.m.                    Engage contractors for additional information specific to ARs

  • Questions
  • Clarification

10:15 a.m.                 AR Tactic Scoring Alignment

  • Present scores
  • Committee discussions
  • Alignment on final committee comments

11:50 a.m.                 Wrap-up and Next Steps

12:00 p.m.                 Adjourn


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Committee Information

Purpose Statement: Grow consumer trust in beef and beef production to inspire confidence in purchasing decisions through honest and transparent communication.

Priority Strategic Initiatives:

  • Most Important
    • Protect Beef’s Image
  • More Important
    • Certify and Verify Production Practices
    • Engage Beef Advocates
  • Important
    • Ensure Antibiotic Stewardship
    • Ensure Beef Safety

Committee Members