Checkoff Evaluation Committee

Upcoming Meeting Information

Ernest N. Morial New Orleans Convention Center

Wednesday, January 30, 2019

Welcome/Call to Order

1.  Introductions

2.  Approval of Agenda

3.  Review Summer Meeting Minutes

4.  FY2018 Evaluation Report on Checkoff Programs

5.  FY2019 1st Quarter Checkoff Programs Report

6.  2019 Evaluation Project Selection

7.  Meat Demand Monitor Proposal - Glynn Tonsor, Kansas State University

8.  Cattle and Beef Supply and Demand Update - Lance Zimmerman, CattleFax

9.  Consumer Trends Update - Alison Krebs and Shawn Darcy, Checkoff Market Research Team

10. Other Business

11. Adjourn


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View Past Checkoff Evaluation Committee Meetings

Committee Information

The Joint Evaluation Committee is an industry advisory committee comprising 12 members in total – six members of the Cattlemen's Beef Board and six directors of the Federation of State Beef Councils. Four of the 12 must also be members of the Beef Promotion Operating Committee, two from the Beef Board and two from the Federation. Its purpose is to oversee effective measurement in accomplishing stated objectives of programs as well as measuring results of these programs in achieving the outcomes and goals of the industry's Long Range Plan. It will periodically report these measurements and conclusions to the Cattlemen's Beef Board, the Beef Promotion Operating Committee, and other appropriate committees.

Committee Members