Checkoff Evaluation Committee

Upcoming Meeting Information

Conference Call

Tentative Agenda

Joint Evaluation Advisory Committee Meeting

Wednesday, April 10, 2019

Teleconference/Webinar 12:00 p.m. (CT)

Click here to view minutes

Call to Order

1.  Introductions

2.  Approval of Agenda

3.  Review January 30, 2019 Meeting Minutes (approved via email on March 4, 2019)

4.  ROI Task Force Report

5.  Meat Demand Monitor Update

6.  An Orientation to Checkoff Evaluation and the Evaluation Committee

7.  Other Business

8.  Adjourn


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Committee Information

The Joint Evaluation Committee is an industry advisory committee comprising 12 members in total – six members of the Cattlemen's Beef Board and six directors of the Federation of State Beef Councils. Four of the 12 must also be members of the Beef Promotion Operating Committee, two from the Beef Board and two from the Federation. Its purpose is to oversee effective measurement in accomplishing stated objectives of programs as well as measuring results of these programs in achieving the outcomes and goals of the industry's Long Range Plan. It will periodically report these measurements and conclusions to the Cattlemen's Beef Board, the Beef Promotion Operating Committee, and other appropriate committees.

Goals of Joint Evaluation Advisory Committee:

  • Evaluate Beef Checkoff Program Effectiveness
  • Provide Feedback to Producer Leaders to Enhance Decision Making

Results of Joint Evaluation Advisory Committee:

Committee Members