Checkoff Evaluation Committee

The Beef Checkoff Evaluation Committee is an industry advisory committee comprising 12 members in total – six members of the Cattlemen's Beef Board and six directors of the Federation of State Beef Councils.

Four of the 12 members of the Checkoff Evaluation Committee must also be members of the Beef Promotion Operating Committee, two from the Beef Board and two from the Federation.

Its purpose is to administer effective measurement in accomplishing stated objectives of programs as well as measuring results of these programs in achieving the outcomes and goals of the Industry Long Range Plan. It will periodically report these measurements and conclusions to the Cattlemen’s Beef Board, the Beef Promotion Operating Committee and other appropriate committees.

The goals of Checkoff Evaluation Committee include:

  • Evaluating the effectiveness of the Beef Checkoff program
  • Providing feedback to producer leaders to enhance decision making

The results of Joint Evaluation Advisory Committee:

Checkoff Evaluation Committee Beef Board Members

Debler, Randall

Randall Debler

Alma, Kansas

Malot, Jana

Jana Malot

Harrisonville, Pennsylvania

Means, Jackie

Jackie Means

Van Horn, Texas

Schmidt, James

James Schmidt

Menoken, North Dakota

Smith, Mike

Mike Smith

Visalia, California

Stovall, Turk

Turk Stovall

Billings, Montana

Checkoff Evaluation Committee Federation Members

Katie Brenny

Mazeppa, Minnesota

Joe Horstman

West Lafayette, Indiana

Ryan Moorhouse

Hartley, Texas

Laurie Munns

Snowville, Utah

Jeff Rudolph

Gothenburg, Nebraska

Becky Walth

Glenham, South Dakota


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