Four of the 12 members of the Checkoff Evaluation Committee must also be members of the Beef Promotion Operating Committee, two from the Beef Board and two from the Federation.
Its purpose is to administer effective measurement in accomplishing stated objectives of programs as well as measuring results of these programs in achieving the outcomes and goals of the Industry Long Range Plan. It will periodically report these measurements and conclusions to the Cattlemen’s Beef Board, the Beef Promotion Operating Committee and other appropriate committees.
The goals of Checkoff Evaluation Committee include:
- Evaluating the effectiveness of the Beef Checkoff program
- Providing feedback to producer leaders to enhance decision making
The results of Joint Evaluation Advisory Committee:
- Approved the FY2019 Evaluation Report on Checkoff Programs
- Agree to conduct a Return on Investment study