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Frequently Asked Questions

The New World Screwworm (NWS) is a deadly parasite that attacks warm-blooded animals, including cattle. Though eradicated from the U.S. in 1966, recent outbreaks in Central America and Mexico show it’s still a threat.1 The current situation regarding NWS can change rapidly.

Why it matters now:

  • NWS is regularly found in Cuba, Haiti, the Dominican Republic and South America with cases now spreading as far north as Mexico.1
  • The U.S. and Panama are maintaining a barrier zone in eastern Panama to stop its northward spread.2
  • In 2023, an unprecedented number of NWS cases were reported in Panama, followed by confirmed cases in every Central American country and Mexico.2
  • NWS can cause millions in production losses and is harmful to humans as well.2
  • Prior to eradication, the pest cost the U.S. livestock industry over $100 million annually3, and reintroduction could lead to major economic and animal health impacts.4

What to watch for:

  • Irritated behavior, head shaking or the smell of decay.
  • Maggots in wounds and visible egg masses or larvae by day 3.4
  • NWS maggots burrow into live tissue, causing severe pain, withdrawal and loss of appetite.4

If you suspect NWS:

  • Report it immediately to a veterinarian, State Animal Health Official or the USDA.4

Quarantine risk:

  • USDA response plans include quarantines and movement restrictions in affected areas.5
  • Permits may be required to move livestock, with inspections for wounds and myiasis.5
  • Control decisions will be based on science, spread risk and environmental factors.5

Bottom line:

Early detection and prevention are key. NWS poses a serious threat to livestock, wildlife and even people. Staying informed and reporting concerns helps protect U.S. cattle herds and ranching livelihoods.

For USDA updates regarding NWS, visit NCBA’s website for more information.

Frequently Asked Questions

From Research to Retail: Where 2026 Investments Go

Every time a beef producer sells cattle, or an importer sells cattle (or its equivalent in boxed beef), the $1-per-head national Beef Checkoff assessment goes into effect, funding programs in promotion, research, consumer and industry information, foreign marketing and producer communications. For fiscal year 2026 (October 2025–September 2026), Beef Checkoff dollars are invested across six program areas, with work carried out by nine contracting organizations and three subcontractors.

Each September, eligible organizations present proposals – referred to as Authorization Requests, or “ARs” – to the Beef Promotion Operating Committee (BPOC), a diversified group comprised of 10 members of the Cattlemen’s Beef Board and 10 directors of the Federation of State Beef Councils. Within these program areas, ARs request funding to support marketing and education projects lasting one year, as well as research projects spanning three years.

Industry Information

Strives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate.

MI

Administers the Veal Quality Assurance (VQA) program and fosters public awareness regarding VQA’s positive impact on animal well-being.

2026 Funding: $35,000

NIAA

Promotes responsible antibiotic use and combats antimicrobial resistance by maintaining consistent scientific collaboration between the animal agriculture and human health sectors.

2026 Funding: $75,000

NCBA

Protects beef’s reputation by proactively managing issues and crises while equipping producers with science-based tools like Beef Quality Assurance to ensure beef is safe, high-quality, and responsibly raised.

2026 Funding: $2,100,000

Consumer Information

Strengthens beef’s image by proactively sharing nutritional data and positive messages with influential stakeholders, including media, food editors, dietitians, physicians and other key figures who shape consumers’ food knowledge.

MICA/NEBPI*

Leverages credentialed health professionals to share clear, science-based messages to build consumer confidence in beef and reinforces its position as an essential, nutrient-rich protein of choice among Northeast consumers. Also, fosters relationships with athletic partners to reinforce beef’s role in supporting strength, endurance and energy.

2026 Funding: $1,000,000

AFBFA

Provides science teachers with immersive experiences and high-quality instructional classroom units and assessments that enable educators to teach science through the lens of beef production.

2026 Funding: $705,000

NCBA

Increases consumer awareness of the Beef. It’s What’s For Dinner. brand campaign and positions beef as the number one protein with restaurants, culinary leaders, grocery stores and other markets.

2026 Funding: $6,000,000

Promotion

Includes advertising, merchandising and new product development as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef and veal products.

MI/ NYBC*

Empowers consumers with innovative approaches to access and purchase veal, elevating their veal-eating experiences through creative meal solutions that maximize taste, value and versatility.

2026 Funding: $235,000

NCBA

Connects directly with consumers to promote beef through the iconic Beef. It’s What’s For Dinner. brand. Through beef marketing and merchandising, Beef. It’s What’s For Dinner. educates and inspires consumers to purchase, prepare and enjoy beef.

2026 Funding: $9,000,000

Research

Provides the foundation for virtually all Beef Checkoff-funded information and promotion by providing science-backed research in beef nutrition, beef safety and pathogen resistance.

MF

Conducts science-based research on post-harvest beef safety to maintain and bolster consumer trust and grow beef demand.

2026 Funding: $650,000

NCBA

Works alongside universities and institutions to conduct high-quality scientific research on beef’s nutritional benefits, pre-harvest research, product quality and technical expertise, sustainability research, and consumer market research.

2026 Funding: $8,000,000

USCA/KSA

Tracks monthly U.S. consumer preferences, views and demand for meat with separate analysis for retail and food service channels.

2026 Funding: $650,000

Producer Communications

Informs producers and importers about how their Beef Checkoff dollars are invested through a variety of efforts and initiatives.

CBB

Communicates to producers where their Beef Checkoff dollars are spent through The Drive newsletter (printed and electronic versions), media relations, attendance at producer meetings, social media and other initiatives.

2026 Funding: $1,800,000

Foreign Marketing

Develops international markets for U.S. beef through programs aimed at expanding market penetration, gaining new market access, improving global consumer perceptions and building trust.

USMEF

Maximizes market access for U.S. beef around the globe, develops demand among new and existing buyers overseas and increases the value of the entire carcass through export support.

2026 Funding: $7,900,000

Contractor Key

AFBFA: American Farm Bureau Foundation for Agriculture

CBB: Cattlemen’s Beef Board

KSU*: Kansas State University

MF: Meat Foundation

MICA: Meat Import Council of America

NCBA: National Cattlemen’s Beef Association

NIAA: National Institute for Animal Agriculture

MI: Meat Institute

NEBPI*: Northeast Beef Promotion Initiative

NYBC*: New York Beef Council

USCA: United States Cattlemen’s Association

USMEF: United States Meat Export Federation

*=Subcontractor

Frequently Asked Questions

Nearly 1.2 million students in more than 100 school districts from San Francisco to San Antonio to New York City are now learning about genetics, sustainability and methane through the lens of beef production. These lessons, funded in part by the Beef Checkoff and developed by the American Farm Bureau Foundation for Agriculture (AFBFA) are giving students across the country a real-world understanding of agricultural science.

Since 2019, the number of school districts using these Checkoff-funded classroom tools has grown from just 19 to more than 100. Teachers play an influential role in shaping students’ views and perspectives. Beyond imparting academic knowledge, they serve as mentors, role models and guides, fostering a deeper understanding of the world’s complexities. By connecting with the young minds of schoolchildren through their teachers, the Beef Checkoff engages with tomorrow’s beef consumers today.

Here’s how AFBFA is helping to reshape how science education connects to food and agriculture.

Methane Education

One of the newest additions to the AFBFA resource library is the Methane Transfer Task, released in fall 2025. This “transfer task” is designed to help students apply concepts like cellular respiration and systems thinking to real-world examples, specifically how cattle produce methane and its role within the broader environmental and biological systems.

Students examine charts and models from peer-reviewed science journals, EPA emissions data and resources from Checkoff-funded Beef. It’s What’s For Dinner. to explore natural processes in cattle. The lesson is built to support student understanding of energy and matter flows, a core standard in environmental and life sciences.

This lesson is currently being introduced at science education conferences and spring workshops around the U.S. The lesson is already gaining attention as a science-driven way to bring agricultural topics into mainstream classrooms.

National Recognition

One of AFBFA’s Beef Checkoff-funded high school biology units, “Unravel Genetics to Raise the Steaks,” recently earned the NGSS Design Badge, a top recognition awarded by NextGenScience.

This badge is granted only to the highest-quality instructional materials aligned to the Next Generation Science Standards (NGSS). The Checkoff-funded genetics unit was reviewed by a national panel of educators and passed with distinction. For teachers, this badge makes a difference in deciding whether a new unit gets adopted in the classroom.

This unit stands out because it teaches core genetics concepts like inheritance, trait variation and selective breeding through the real-world example of how cattle have changed over time. Students see how selective breeding decisions have led to more efficient beef production, all while mastering required science standards.

Tools That Fit

While some units replace traditional content, others serve as flexible add-ons for educators. The methane task, for instance, can be dropped into lessons on energy flow or chemical processes. Teachers also use the Beef Phenomena Toolkit to kick off a lesson with a real-world scenario or question, sparking curiosity and showing how science connects to students’ daily lives.

According to the 2024 survey, teachers reported using Checkoff-funded lessons across multiple classes and grade levels, often over multiple years. The average reach: nearly 200 students per teacher annually.

Strategic Partnerships

AFBFA’s impact goes beyond the individual classroom. Thanks to partnerships with state education departments, STEM ecosystems and national institutions like Boston University’s Center for STEM Professional Learning, these resources are making their way into statewide curriculum efforts.

Additionally, AFBFA has On The Farm STEM Ambassadors, a network of educators trained in beef science. These ambassadors are helping expand beef’s reach through local and regional teacher workshops.

In Maryland, for example, Montgomery County Public Schools curriculum director Jim Braymeyer participated in an On The Farm training and then organized a district-wide professional development event to introduce the beef curriculum to teachers. In New York, state education leader Andrew Ferrone worked with the New York Beef Council to host a full-day teacher training and is now planning a multi-day summer program to deepen statewide adoption.

Kansas and Colorado are already following suit, with additional teacher engagement events in the works.

More Than Lessons

Science-based education about agriculture is not only being accepted, but sought out. Teachers are hungry for accurate, real-world materials that help students connect classroom concepts to the systems that feed them.

And when that content is high-quality, standards-aligned and backed by the science of beef production, it’s not just educators who benefit, it’s the entire beef community.

The Beef Checkoff’s investment in classroom education is doing more than putting agriculture on the syllabus. It’s giving the next generation of students, consumers and decision-makers a grounded understanding of how beef fits into sustainable food systems, environmental science and the future of farming.

Explore the free Checkoff-funded curriculums here: https://www.onthefarmstem.com/

Frequently Asked Questions

In the beef business, demand means everything, And I see why that’s true, firsthand, every day.

My husband and I started selling beef directly to consumers after a surprising conversation at a class on how to grow our business. A neighbor said he’d lived in our valley for nearly 60 years and had never been able to buy a half a beef from any ranchers he knew. I told him I’d sell him one that very day.

Since 2019, we’ve built Bingham Beef into a business that sells everything from shares to individual cuts. We serve a loyal local base here in North Powder, Oregon and reach more distant customers through our online store. What makes our operation unique isn’t just the beef—it’s the relationships. I enjoy talking with customers, answering their questions and even sharing recipes.

I also represent Oregon as a producer on the Cattlemen’s Beef Board and serve on the Beef Checkoff’s Domestic Marketing committee, which oversees Checkoff–funded programs that promote beef here in the U.S. Serving on this committee has reinforced what I already know from my own experience—strong demand doesn’t just happen. It’s built through effort, investment and consistency. And, contrary to what some producers may believe, demand and consumption aren’t the same thing.

Consumption is simply how much beef people eat. Demand reflects how much they want to buy—even if prices climb. For example, U.S. per-person beef disappearance was estimated at about 59 pounds in 2024, and it’s holding steady in 2025. That’s remarkable when prices are at record highs—ground beef alone topped $6.12 per pound in the summer of 2025.

As ranchers, we’re great at producing top-quality beef. But producing it isn’t enough. If consumers don’t know why they should choose beef—or trust it—we could be left with freezers full of great meat no one wants.

That’s where the Beef Checkoff can be so important. The Checkoff’s mission is simple—to drive demand for beef through promotion, research, education and innovation—all funded by producers and importers. Many producers prefer to focus on genetics and herd health rather than marketing, so Checkoff contractors are on the front lines creating demand for the nutrient-rich product we raise.

The Beef. It’s What’s for Dinner. brand reminds consumers why they love beef and makes it top of mind. But promotional campaigns can’t do it all. Programs like Beef Quality Assurance (BQA) help producers improve practices—like injection-site technique—which boost per-head value while demonstrating how much ranchers truly care about quality and safety. That builds consumer trust, which also drives demand.

At Bingham Beef, our customers are increasingly aware of different cuts of beef thanks to the Checkoff’s efforts. Even when food prices rise, I see customers staying loyal to beef. That’s demand in action—and it’s exactly what the Checkoff strives to sustain.

That’s also how the Checkoff’s work connects directly to my business. When customers ask about beef’s role in a healthy diet, I can point to Checkoff‑funded research. When they wonder about sustainability, I can share the educational materials developed thanks to the Checkoff. The more consumers see beef positioned positively and confidently, the more likely they are to choose it—whether from me, their grocery store or a restaurant.

Some producers say they don’t see returns from their Checkoff investments in their bank accounts. I understand it can be difficult to see the connection between a national ad campaign or a nutritional research study to the check you get for your calves. But those investments are helping keep beef in the spotlight, earning trust and loyalty from consumers.

Even with tight cattle supplies and rising costs, U.S. consumers aren’t backing off beef. Per capita consumption is still high, even as prices continue to climb. That kind of stability signals just how much consumers value and enjoy beef, and it doesn’t happen by accident. It’s the result of steady Checkoff efforts to keep demand strong across the board. If you’re curious about the Beef Checkoff’s value, I challenge you to learn more about what the Checkoff’s doing to keep beef at the center of the plate.

Frequently Asked Questions

How Checkoff-Funded Research Strengthens Beef’s Role in Health and Nutrition Conversations

In today’s changing food landscape, consumers are questioning everything from nutritional benefits to the best protein sources. Now more than ever, consumers are turning to healthcare professionals and dietitians as the most trusted sources for what foods to eat or avoid.6

That’s why the Beef Checkoff invests in human nutrition research and outreach efforts to provide these influential audiences with science-backed beef research and information.

“Science education for the public is more important than ever,” says Dr. Shalene McNeill, executive director of nutrition science at the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “We’re not just funding research. We’re extending that research into the medical and scientific communities — and increasingly, to the public — in a way that provides needed education and builds trust in beef.”

From Research to Real Impact

Beef Checkoff efforts not only fund research but also ensure the results of those studies extend to nutrition scientists, physicians, dietitians, and ultimately, the public.

In September, the Beef Checkoff’s nutrition team convened a workshop for scientists, helping train the next generation of PhDs and RDs in how to communicate their findings responsibly and effectively. That workshop was part of a larger push to expand the impact of beef-focused science in public discourse, not just among scientists, but also health professionals, through media outlets and social media.

“We’re proud to support scientists as they take their research beyond academic journals,” McNeill said. “Our goal is to ensure the public has science-based information so they can make informed decisions about enjoying beef as part of a healthy diet. Researchers who conduct Beef Checkoff supported research are some of the nation’s most respected scientists. It’s important the public hears from them and we help extend their work to the public for broader impact.”

Study Spotlight: Red Meat and Obesity

A recently released study examined whether unprocessed red meat contributes to obesity. Obesity affects 40 percent of adults in the U.S. and elevates the risk of chronic diseases such as cardiovascular disease, type 2 diabetes and high blood pressure. Nutrition scientists and health professionals increasingly aim to understand how specific nutrients, foods and dietary patterns may contribute to obesity risk. Animal-sourced foods, such as red meat, are often called into question as part of this public health dialogue.

Dr. Nikhil Dhurandhar and his team at Texas Tech University reviewed 19 clinical intervention trials and found no significant relationship between unprocessed red meat consumption and weight gain, body fat or poor cholesterol outcomes.7

This study’s findings were shared with media and health publications as a news release and featured in the Beef Checkoff Nutrition Research Newsletter, which was distributed to 170 PhD nutrition researchers and scientists. The media interest has also been strong with over 174 total mentions of the research, reaching an estimated 70 million consumers.

Reinforcing Beef’s Role in Heart Health

Another key area of Beef Checkoff nutrition research focuses on cardiovascular disease, an ongoing concern among consumers. A recent meta-analysis of 20 randomized controlled trials found that eating two daily three-ounce servings of lean, unprocessed beef had minimal to no impact on cardiovascular risk factors like LDL cholesterol, blood pressure and triglycerides.8

In fact, incorporating lean beef into a Mediterranean-style diet helped improve cholesterol levels, lower blood pressure and improve arterial function, even when participants consumed up to 5.5 ounces of beef per day.910

The Beef Checkoff’s Nutrition team has incorporated these findings into toolkits that are distributed to food and nutrition scientists, medical doctors/nurses and registered dietitians. Additionally, a Mediterranean Diet toolkit, led by Kansas Beef Council, that also used this research, was distributed to 795 health professionals through state beef council efforts in fiscal year 2025 and continues to help healthcare providers educate patients on how lean beef can fit into a heart-healthy diet.

Latest Research

Beyond obesity and heart health, additional beef nutrition research studies include:

  • Protein and Mortality Risk: Using data from nearly 16,000 U.S. adults, this study found that eating animal protein is not associated with higher overall or cardiovascular mortality risk, and may even provide a protective effect against cancer mortality.11
  • Eating Red Meat & Mental Health: Using data of nearly 5,000 adults from the American Gut Project, researchers found that eating red meat within high-quality healthy diets was associated with improved adequacy of essential nutrients and may support mental health.12

These studies build on the consistent message that beef can fit into balanced diets across life stages and health goals. Efforts to extend these important findings to health professionals, the media, and ultimately consumers are ongoing and being met with great interest.

The focus on practical, real-world concerns is part of what makes Checkoff-funded research so effective and so easily extended across audiences. They’re designed to answer the questions consumers want to know with science-backed research first. Rather than focusing on “beef is good” research, Beef Checkoff research is focused on improving the understanding of beef’s role in health.

“The expectation that researchers publish their results, regardless of outcome is a key factor in protecting the scientific integrity and credibility of Beef Checkoff research,” McNeill said.

Turning Research into Reach

The studies, toolkits and science-backed messaging begin with the investment of beef farmers and ranchers in the Beef Checkoff. Nutrition research is more than just an ongoing program; it’s a cornerstone of how the Beef Checkoff helps beef maintain its relevance in a crowded, competitive food landscape.

And increasingly, that science isn’t staying stagnant in research journals. It’s being extended, translated and used by physicians, dietitians and consumers, making a positive impact on beef demand.

Frequently Asked Questions

The Cattlemen’s Beef Board (CBB) will invest approximately $38.1 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2026, subject to USDA approval.

In action at the end of its September 3-4 meeting in Denver, Colorado, the Beef Promotion Operating Committee (BPOC) approved Checkoff funding for a total of 14 “Authorization Requests” – or grant proposals – for the fiscal year beginning October 1, 2025. The committee, which includes 10 producers and importers from the Cattlemen’s Beef Board and 10 producers from the Federation of State Beef Councils, also recommended full Cattlemen’s Beef Board approval of a budget amendment to reflect the split of funding between budget categories affected by their decisions.

Nine contractors and three subcontractors brought 14 Authorization Requests worth approximately $49 million to the BPOC this week, approximately $10.9 million more than the funds available from the CBB budget.

“We continue to be impressed by the quality and creativity of the proposals our contractors bring forward each year, which makes funding decisions especially tough,” said Ryan Moorhouse, chair of the Cattlemen’s Beef Board and the Beef Promotion Operating Committee. “While we receive many outstanding proposals, our limited resources mean we can’t fund everything we’d like. Inflation continues to reduce the impact of each Checkoff dollar, so prioritizing the most impactful programs is more important than ever.

“As expected, this year’s Authorization Requests were full of fresh ideas and innovative approaches that support the Beef Checkoff’s core efforts—research, promotion, foreign marketing, industry and consumer information, and producer communications. I’m proud of how our committee worked together to thoughtfully balance the budget and direct our limited resources in the most strategic way. I’m grateful to our contractors and fellow committee members for their dedication, and I look forward to seeing the results of their hard work in FY26.”

In the end, the BPOC approved proposals from nine national beef organizations for funding through the FY26 Cattlemen’s Beef Board budget, as follows:

American Farm Bureau Foundation for Agriculture – $705,000

  • Cattlemen’s Beef Board – $1,800,000
  • Meat Foundation – $650,000
  • Meat Import Council of America / Northeast Beef Promotion Initiative – $1,000,000
  • Meat Institute – $35,000
  • Meat Institute/New York Beef Council – $235,000
  • National Cattlemen’s Beef Association – $25,100,000
  • National Institute for Animal Agriculture – $75,000
  • United States Cattlemen’s Association/Kansas State University – $650,000
  • United States Meat Export Federation – $7,900,000

Broken out by budget component – as outlined by the Beef Promotion and Research Act of 1985 – the FY26 Plan of Work for the Cattlemen’s Beef Promotion and Research Board budget includes:

  • $9,235,000 for promotion programs, including beef and veal campaigns focusing on beef’s nutritional value, eating experience, convenience, and production.
  • $9,300,000 for research programs focusing on pre- and post-harvest beef safety, scientific affairs, nutrition, sustainability, product quality, culinary technical expertise, and consumer perceptions.
  • $7,705,000 for consumer information programs, including Northeast influencer outreach and public relations initiatives; national consumer public relations, including nutrition-influencer relations and work with primary- and secondary-school curriculum directors nationwide to get accurate information about the beef industry into classrooms of today’s youth. Additional initiatives include outreach and engagement with food, culinary, nutrition and health thought leaders; media and public relations efforts; and supply chain engagement.
  • $2,210,000 for industry information programs, including dissemination of accurate information about the beef industry to counter misinformation from other groups, as well as funding for Checkoff participation in the annual national industrywide symposium about antibiotic use. Additional efforts in this program area include beef advocacy training and issues/crisis management and response.
  • $7,900,000 for foreign marketing and education, focusing on 13 regions, representing more than 90 countries around the world.
  • $1,800,000 for producer communications, which includes investor outreach using national communications and direct communications to producers and importers about Checkoff results. Elements of this program include ongoing producer listening and analysis; industry collaboration and outreach; and continued development of a publishing strategy and platform and a state beef council content hub.

The full fiscal 2026 Cattlemen’s Beef Board budget is approximately $42.4 million. Separate from the Authorization Requests, other expenses funded include $305,000 for program evaluation; $762,000 program development; $280,000 for Checkoff education resources; $575,000 for USDA oversight; $220,000 for state services; $200,000 supporting services and litigation; and approximately $2.0 million for CBB administration. The fiscal 2026 program budget represents an increase of slightly less than 1.0% percent, or $195,000, from the $42.2 million FY25 budget.

Frequently Asked Questions

While reading The Drive or seeing Beef Checkoff posts on social media, some producers may ask themselves the question: Why does the Beef Checkoff use funding to communicate with producers, especially when we already support beef?

It’s a fair question. The answer? A small portion of Beef Checkoff dollars is dedicated each year to the Producer Communications program. For every head of cattle sold, the Checkoff collects $1 as an investment to drive beef demand through promotion, research and education. And as they would expect from any investment, producers of all operational sizes and industry sectors and importers deserve to be informed about how their dollars are working for them.

What Is Producer Communications?

Producer Communications is a series of platforms and projects that allows the Cattlemen’s Beef Board to share Beef Checkoff program results, updates and opportunities with the people who make it possible — beef farmers and ranchers. That includes The Drive printed newsletter and e-newsletter, The Drive in Five video series, social media, website, in-person events and connecting with national, regional and local industry news publications and websites.

These efforts help the Beef Checkoff be as transparent and accessible as possible about Beef Checkoff funds and the programs in which they’re invested.

In the FY2025 budget, only 4.3 percent of national Beef Checkoff dollars are dedicated to the Producer Communications program. To see a full breakdown of Beef Checkoff funding allocations, click here.

Why it Matters

“I hear the questions that my fellow producers have about the Beef Checkoff and how their dollars are being spent,” said Steve Springer, Wisconsin producer and CBB member. “I get it, you wouldn’t put money in a stock or mutual fund without expecting regular updates on your investment’s performance.”

The Producer Communications program not only shares information — it also serves as a vital feedback loop for the Cattlemen’s Beef Board (CBB) to better understand producer concerns, interests and educational needs. Throughout the year, local and national surveys are conducted to gauge producer sentiment, gain insight into their operations, and identify the challenges they face. This feedback helps guide the direction of future Beef Checkoff programs, inform funding decisions, and shape content for newsletters and social media. In addition, the CBB regularly engages with agricultural organizations and state beef councils through meetings and discussions to gather input and strengthen relationships across the industry.

Frequently Asked Questions

Frequently Asked Questions

U.S. beef is exploring market opportunities in the fast-growing West Africa market. During a recent trade mission to Ghana, the U.S. Meat Export Federation (USMEF), a contractor to the Beef Checkoff, connected with buyers from 12 West African countries to showcase the quality and value of U.S. red meat. From market tours to one-on-one meetings, this mission laid the groundwork for long-term growth. See how your Checkoff investment is opening doors in emerging markets.

Watch the recap video.

Frequently Asked Questions

Emma Coffman of Lubbock, Texas has been selected as the 2024 Beef Advocate of the Year. The award recognizes Coffman for her creative methods of telling beef’s story across Facebook, Instagram, YouTube and TikTok, along with breaking down barriers as a first-generation cattle rancher. With more than 80,000 followers across social media platforms, Coffman uses her platform to educate viewers about sustainable and innovative ways farmers and ranchers care for their animals and produce high-quality beef. Meet Emma.

Frequently Asked Questions

Are you looking for Beef Checkoff financial information? Program highlights? Research results? Key studies? It’s all available in the Cattlemen’s Beef Board and Beef Checkoff 2024 Impact Report. The Cattlemen’s Beef Board puts full consideration into providing producers and industry stakeholders with the resources and information they need to feel confident in the effective, efficient and correct use of their Beef Checkoff dollars. Get the report.

Frequently Asked Questions