Question: About Developing Export Markets

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About ‘Developing Export Markets’

1) In 2003, we lost many of our export markets because of a single case BSE here in the United States. What has the checkoff done to regain exports to these markets back?
 
Exports of U.S. beef set new records in 2013, reaching an all-time high in both volume and value. Exports of U.S. beef closed 2013 by eclipsing the $6 billion mark for the first time, setting a new annual value record, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program. All told, U.S. beef exports in 2013 equated to 13.2 percent of total beef production (muscle cuts plus variety meat) and 10.4 percent of muscle cuts alone, up from 12.7 and 9.8 percent in 2012.

Beef sales to Japan closed 2013 up 54 percent in volume (517 million pounds) and 35 percent in value ($1.389 billion). Value totals for the year were just shy of 2003’s pre-BSE mark of $1.391 billion. Based on Japan’s import data, U.S. market share increased from 26 percent in 2012 to 36 percent in 2013.

2) How do I know that my checkoff dollars are promoting U.S. beef in other countries?
 
Both the Cattlemen's Beef Board and USDA Foreign Agricultural Service insist their funding promote U.S. beef in foreign markets and evaluate every program they invest in to assure that is happening.