Interactive Butcher Counter

Thanks to our Interactive Butcher Counter on, thousands of consumers have found the answers to their beef-cut questions. This popular tool, which is funded by your checkoff, helps consumers find an ideal beef cut for any occasion. Check it out today and share the good news!

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Developing New Beef Products

How do new beef products make it to market? It isn’t as simple as cooking up beef with a new twist and sharing the recipe with manufacturers, restaurant owners or consumers. All told, development of a new product is a 12- to 30-month process. Learn more and share here!