US Beef in Taiwan

We know Japanese and Taiwanese consumers love Texas barbecue! They think it’s difficult to make, and that's why your beef checkoff has been promoting barbecue events there to highlight various cuts and cooking methods.

Read more about dispelling beef myths in foreign countries!

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US Beef Exports

Amelia Kent, beef producer from Louisiana, says, "The checkoff allows us as producers to pool our money to make sure our product remains relevant to consumers, both here and internationally."

Watch Amelia talk about foreign marketing efforts straight from her cow-calf farm and while you're there, be sure to subscribe to our YouTube channel!