Beef's Value to the Cart carts that have beef in them produce 44% more sales across the store than carts with chicken? That's why your checkoff spends so much time and effort working with grocery stores and butchers, providing them with the resources they need to sell your great product. Learn more on how beef is bringing value to the basket!

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Thawing Ground Beef

Fun Fact to Share! Thawing ground beef at home? Your checkoff provides this simple guide about how to thaw ground beef for a quick meal. Share now to show off this great visual checkoff tool to help increase beef consumption!