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2021 CBB Annual Report

The Cattlemen’s Beef Promotion and Research Board is dedicated to positioning beef as the number one protein of choice.

Spotlight on Beef Industry Wins in 2021

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The number of video views for Beef In The Early Years educational content designed to get new parents to consider beef as a first food for their child.
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The increase in export value compared to the record pace established in 2018.
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The number of incremental beef sales accomplished through a Sam’s Club retail partnership to increase online beef purchases.
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The increase in producer subscriptions for The Drive, both in print and online.

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