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2021 CBB Annual Report

The Cattlemen’s Beef Promotion and Research Board is dedicated to positioning beef as the number one protein of choice.

Spotlight on Beef Industry Wins in 2021

The number of video views for Beef In The Early Years educational content designed to get new parents to consider beef as a first food for their child.
The increase in export value compared to the record pace established in 2018.
The number of incremental beef sales accomplished through a Sam’s Club retail partnership to increase online beef purchases.
The increase in producer subscriptions for The Drive, both in print and online.

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