2020 CBB Annual Report

The Cattlemen’s Beef Promotion and Research Board is dedicated to positioning beef as the number one protein of choice.

Spotlight on Beef Industry Wins in 2020

The increase on U.S. beef exports to China – reaching $130 million through September 2020.
The number of times consumers were reached through Beef. It’s What’s For Dinner’s. “United We Steak” campaign.
The number of producers who receive The Drive between its printed and e-newsletter subscriptions.
The number of views on a TikTok beef hotdog recipe campaign designed to reach millennials and Generation Z – key consumer audiences.

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