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2020 CBB Annual Report

The Cattlemen’s Beef Promotion and Research Board is dedicated to positioning beef as the number one protein of choice.

Spotlight on Beef Industry Wins in 2020

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The increase on U.S. beef exports to China – reaching $130 million through September 2020.
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The number of times consumers were reached through Beef. It’s What’s For Dinner’s. “United We Steak” campaign.
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The number of times consumers were reached through Beef. It’s What’s For Dinner’s. “United We Steak” campaign.
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The number of views on a TikTok beef hotdog recipe campaign designed to reach millennials and Generation Z – key consumer audiences.

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