Jana Malot, Pennsylvania
My name is Jana Malot. I live in Harrisonville, Pa., with my husband Clem. We run our operation called Uncle Clem’s place. We run a cow calf operation consisting of Short Horn, Short Horn cross with Angus cows and produce feeder calves that go in to feed lots to be finished as well as we offer a few grass fed beef that we raise here on site for locals that, that are interested in that and maybe from time to time sell a calf for a 4H or FFA project.
Jana Malot is a member of the Cattlemen’s Beef Board (CBB). She says one responsibility of CBB is to make sure checkoff dollars are used to safeguard the image of beef. “There are a lot of myths about beef. It seems consumers try to find information and they don’t always go to reliable source to get their facts on the way our commodity is produced,” says Malot. “So the beef checkoff does a lot to have websites available like factsaboutbeef.com for the consumer to find out, you know, what is the true way that beef is produced and handle to reach, to reach their table for their families.”
The checkoff is especially focused on reaching millennials with credible information about beef production, safety and nutrition. And the checkoff focuses on delivering this information to millennials via the Internet, Malot says.