Pat Kilsdonk, Wisconsin
Pat Kilsdonk understands how the beef checkoff impacts his Wisconsin veal operation.
“The beef checkoff is a continuous reinvestment in my business. Without research, education and promotion, no business can grow and thrive - and that’s what the checkoff does for the veal industry,” he says.
Pat, who partners with veal growers throughout central Wisconsin, sees the benefits of pairing veal and beef checkoff dollars to extend his investment.
“Actually, the best part of the checkoff is how we leverage the beef program,” says Pat. “We’re able to enhance the value of veal through joint projects, such as the veal muscle profiling study, which has helped us introduce new veal products for both retail and foodservice applications.”
By investing in the checkoff, producers like Pat are helping increase veal’s presence, both on the menu and in the meat case.
“We tap into programs that enhance our veal products and sustain our industry. Veal growers should recognize their beef checkoff as an investment - something that definitely pays back dividends.”
Click here to listen to Pat talk about the importance of the beef checkoff to the veal industry.