Ken Nobis, Michigan
Ken Nobis, Michigan Milk president, understands the importance of the dairy beef quality assurance program and the beef checkoff for his family’s 900-cow dairy in central Michigan. “With the size of our herd, we generally have forty to fifty market cows at all times. Even though these cows don’t represent the majority of our revenue stream, we try to market these cows in timely manner with an acceptable body condition,” says Ken.
Animal care and handling are just one important part of the dairy beef quality assurance program that the Nobis’ focus on with their employees. “We continuously train our employees on the importance of proper animal handling and care. Basically, we need happy cows or they will not be productive and meet their genetic potential,” he continues.
“Today’s consumer needs assurance that we our handling our livestock properly and it is second nature to us who work with the livestock on a daily basis that we provide the utmost care to our cows,” Ken says. “Many of today’s consumers are far removed from production agriculture. So, the beef checkoff’s work in representing farmers and ranchers to consumers is essential to combat false information in the marketplace, and put forth our positive messages about beef as a product and how it is produced.”
Click here to listen to Ken talk about the importance of the beef checkoff and quality assurance initiatives.