Larry Schnell, North Dakota
Larry Schnell understands the importance of investing in the beef checkoff to help win consumers’ dollars in the marketplace. This North Dakota livestock market operator interacts daily with cattlemen about how the beef checkoff investment returns dollars to their bottom line.
“Consumers are bombarded with nutritional information. We need to make sure our beef messages break through to consumers in a clear and concise way. They need to hear that beef is a healthy, great-tasting product for their table. One way our checkoff dollars work for the industry is through nutrition research.
“Consumers listen to their doctors, dietitians and nutritionists — these are the people we’re educating about the health benefits of beef. We’re sharing the facts about beef as a nutrient-rich protein source — facts that we’ve discovered through our checkoff-funded nutrition research,” Larry says. “Our checkoff plays an integral role in delivering current, fact-based, beef information to these professionals and ultimately to the consumer.”
Click here to listen to Larry talk the beef checkoff and research initiatives.