Robert Fountain, Jr., Georgia
Third generation beef producer, Robert Fountain, Jr., understands the importance of his beef checkoff and international trade for his southeast Georgia cow-calf operation. In his commercial herd, Robert strives to produce a consistent, high-quality animal that will perform efficiently to provide consumers here and abroad with a great beef-eating experience.
For some cattlemen, export trade may seem distant to their operation. But Robert understands how his beef checkoff dollars help build demand for U.S. beef around the globe. “The beef checkoff delivers the message here and around the world that beef is a great product, a healthy product, a safe product. And, it’s something producers should be proud to be a part of.
“Through groups like the U.S. Meat Export Federation, our checkoff dollars have really helped move efforts to regain foreign markets at a much quicker pace than without these checkoff projects,” says Robert.
“Consumers in these countries really want the product. When U.S. beef product appear on their shelves, it disappears rapidly. U.S. beef fits what these consumers need. And, it’s gratifying to see the great progress that we’ve made in promoting and enhancing the value of the product we produce.”
Click here to listen to Robert talk about the importance of the beef checkoff to foreign marketing efforts.