Jack Reich, North Dakota
“I run a 280-head registered Angus operation in west-central North Dakota with my wife and father. Each year in February, we have a bull sale and also sell bred heifers as part of our operation. Our farm life also includes malting barley and raising our own feed.
“One thing I appreciate about the beef checkoff is advertising – it keeps beef in front of consumers – it keeps them thinking beef. New product development is also an important new tool. It’s behind the scenes and we know people already like beef, but new products help keep us competitive.
“Our beef checkoff is someone looking out for our interests when we’re not able to – safeguarding our industry, doing things that retailers don’t want to do. In other words, we have the choice to improve our own destiny. Cattle aren’t worth anything if people don’t want to eat beef. Around our farm, it’s up to us to market our Angus beef – the checkoff just adds value to our product.”
Listen here as Reich explains a little more about what the checkoff does for his operation and what he’d like fellow producers to know.
Funded by the Beef Checkoff.
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