Gary and Donna Sharp, South Dakota
Northeast South Dakota is home to the Gary and Donna Sharp family. They run a fifth-generation dairy and beef operation, where the family milks about 250 cows and runs a dairy replacement heifer program and a beef cattle backgrounding and feeding operation.
“Because the checkoff has been building beef demand for 20 years, our fifth-generation operation has the chance to become a sixth-generation. The checkoff helps build consumer demand for beef and that directly affects our bottom line.”
For the Sharps, the checkoff is our program. “It is a self-help program where everyone pays their fair share to promote our product – beef. No other company or group is going to promote our product for us…we, beef producers, must do it ourselves.”
Click here to listen to Gary and Donna talk about the importance of the beef checkoff for their operation and yours.