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Producers Talk About the Checkoff

Troy and Stacy Hadrick, South Dakota

Did you know ... your beef checkoff has helped more than 5,000 cattlemen earn their MBAs?

"Thanks to our checkoff-funded Masters of Beef Advocacy (MBA) program, we have the knowledge and confidence to reach out to consumers with our ranch story, and have information and facts to back it up. So, we can connect with consumers by sharing the latest news and research about beef as well as what we do day-to-day on our ranch."

While you and the Hadricks are managing your operations, your checkoff is making it easier for you to share your own beef story with consumers, too.

Watch KeithClick here for a video with Troy and Stacy about the importance of the beef checkoff.







Kim Brackett, Idaho

Did you know ... I talk with millennials on Facebook about beef's benefits?

"Our beef checkoff has invested in market research to better understand millennials -- those consumers between the ages of 20 and 34 and now the largest generation. Most millennials gather their information through their smartphones or tablets, so our beef checkoff promotion efforts are adjusting to engage this generation of beef eaters."

While you and Kim are managing your operations, your checkoff is reaching this technology-savvy generation of consumers through all types of social and online media.

Watch KeithClick here for a video with Kim about the importance of the beef checkoff.







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