Producers Talk About the Checkoff

Dawn Caldwell, Nebraska

"Our operation here is my husband and I and our two kids. It's fun because our kids love it. We started out with our parents having cattle along with a couple of my brothers. And then, Matt and I were able to break off on our own several years ago, so it's been fun to try to grow and improve things here and make the kids very much part of it to the point that they know have their own little herd within our herd to help pay for their college and teach them some business decisions.

Matt does all of the calving here. He does a lot of the day-to-day, because I have a job off the farm and I get to come help on the weekends. We have really great neighbors and family members that just pitch in and help when we need them and we go help them and neighbor back and forth and it's very rewarding.

What we have is a commercial Angus-based herd that's where we started was with Black Angus cows and in the last few years we started incorporating Red Angus. We use all Red Angus bulls now. The kids growing some seed stock provide us with a few of those bulls and of course, we buy some as well. And, we have added Red Angus females as time goes along – either ones that we raise or ones that we purchase to add into the herd. That has been really good to us.

We get really excited when people love the beef that we raise whether the cattle go to the feed yard or people buying freezer meat from us. We want to be able to take a lot of pride in what we produce here."

Did you know...our checkoff activities increased beef demand by 2.1 billion pounds per year?

"When I think about the national beef checkoff's impact, the $11.20 return for every dollar invested is a tremendous feat. Our marketing efforts funded by the beef checkoff have resulted in higher prices for beef producers and importers, and sales of more beef in the U.S. and foreign markets. I'm really proud of our checkoff's achievements."

While you and Dawn are managing your operations, your checkoff helps build demand for beef and impact your bottom line.

Watch KeithClick here for a video with Dawn about the checkoff’s Return on Investment study.


Troy and Stacy Hadrick, South Dakota

Did you know ... your beef checkoff has helped more than 5,000 cattlemen earn their MBAs?

"Thanks to our checkoff-funded Masters of Beef Advocacy (MBA) program, we have the knowledge and confidence to reach out to consumers with our ranch story, and have information and facts to back it up. So, we can connect with consumers by sharing the latest news and research about beef as well as what we do day-to-day on our ranch."

While you and the Hadricks are managing your operations, your checkoff is making it easier for you to share your own beef story with consumers, too.

Watch KeithClick here for a video with Troy and Stacy about the importance of the beef checkoff.

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