Producers Talk About The CheckoffBruce Dopslauf (Beef), Logan Bower (Dairy), Jeff Battles (Veal)
Bruce Dopslauf, Texas
LaGrange, Texas is home to Bruce Dopslauf and his 77 Ranch, where he runs a Braham-cross cow-calf operation. Bruce serves on his state beef council board and the Cattlemen’s Beef Board and he understands the importance of the checkoff’s efforts to keep beef top-of mind for consumers as they select for providing nutritious, easy-to prepare meals for their families.
“Our beef checkoff consistently reminds consumers that our product is safe, wholesome and great-tasting for their families,” says Bruce.
From discovering new beef value cuts to sharing the health benefits of the 29 lean cuts of beef, your checkoff works hard to keep beef center-of-the-plate. And what do all these activities mean to you? For every dollar invested, your checkoff program returns $5.55.
“I know for a fact that there isn’t a better avenue than our beef checkoff to reach consumers with our message that it’s still ‘Beef. It’s What’s for Dinner.’”
Click here for a video with Bruce about the importance of the beef checkoff.
Logan Bower, Pennsylvania
Perry County, Pennsylvania, is home to Logan Bower and his Pleasant View Farms, a 550-cow dairy with 550 replacement heifers and 750 cropland acres of corn silage, alfalfa hay and pasture. Bower and his dairy were recognized as the checkoff’s 2012 national Dairy Beef Quality Assurance Award winner. That seems fitting, as Logan was an early leader in the dairy beef quality assurance program, serving with other dairy leaders to develop the Dairy Animal Care & Quality Assurance (DACQA) manual.
“The DACQA initiative helped our dairy fine-tune our animal care by helping me train our employees in low-stress animal handling techniques, proper injection site locations and other Beef Quality Assurance practices,” says Logan. “And if you’re going to promote a program, you should start with yourself and lead by example.
“This checkoff-funded program provides me tools to focus on motivating, training and empowering people who work for me. Ultimately, how people care for our animals is reflected not only in the quality of milk but also in the quality of beef produced.”
Click here to hear more from Logan about the importance of the beef checkoff and Beef Quality Assurance (BQA) to his dairy.
Jeff Battles, Wisconsin
Southeastern Wisconsin veal producer Jeff Battles understands the important role his beef checkoff investment plays in conveying to consumers how veal is raised responsibly by family farmers. Jeff and his family find the Veal Quality Assurance (VQA) program an important tool for their operation as they provide daily care for their animals.
“We were recently recertified through our state Veal Quality Assurance program, a beef checkoff program specifically designed for our industry,” says Jeff. “Through our VQA certification, we’re showing our commitment to using the best veal-management practices and animal-care techniques, so we ensure our animals are healthy and happy.”
“The beef checkoff helps our industry have a unified voice when we discuss veal,” Jeff continues. “And it helps assure consumers we’re working hard to provide a safe, wholesome product raised under the best possible conditions.”
Producers Talk - Archive
- Bruce Dopslauf, Texas
- Genevieve Lyons, Louisianna
- Clay Burtrum, Oklahoma
- Richard Nielson, Utah
- Logan Bower, Pennsylvania
- Joyce Bupp, Pennsylvania
- Ronnie Yeargin, Tennessee
- Roger Butler, Florida
- Jeff Battles, Wisconsin
- Donnell Brown, Texas
- Lucy Rechel, Nevada
- Jurian Bartelse, New York
- Ted Greidanus, California
- Jim Warren, California
- John Ligo, Pennsylvania
- O.D. Cope, Missouri
- Ken Nobis, Michigan
- Dan Javor, Michigan
- Jack Reich, North Dakota
- Larry Schnell, North Dakota
- Pat Kilsdonk, Wisconsin
- Phoebe Bitler, Pennsylvania
- Dave Petty, Iowa
- Luke Woelber, New Mexico
- Brad Scott, Calif.
- Chris Landwehr, Wisconsin
- Robert Fountain, Jr., Georgia
- Paul Doton, Vermont
- Bob Smith, Oklahoma
- Welcome from Dave Bateman, Illinois
- Doug and Linda Hodorff, Wisconsin
- Gary and Donna Sharp, South Dakota
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