Producer Communications

Beef Producer Attitude Survey Coming Soon!

Producer Attitude SurveyProducer-communications programs funded by the beef checkoff depend heavily on annual producer-attitude surveys that ask checkoff payers to share their thoughts about how the checkoff is run and how dollars are spent. Results of the FY17 survey are expected to be released to the industry at the 2017 Cattle Industry Convention in Nashville the first week of February. Staff currently is working with Aspen Media & Market Research to develop questions for the upcoming survey, which will be in the field in December and January. The nationwide telephone survey of 1,200 beef and dairy producers informs staff of strengths and weaknesses in producer communications efforts and are used directly in developing an authorization request for the next year. See results of previous surveys at Producer Attitudes.

 

Sponsored Social Media

For the first time, the checkoff is using sponsored social media to get messaging to targeted producer groups. We're using boosted posts from the My Beef Checkoff Facebook page so the checkoff can target an audience based on parameters such as location, gender, educational status and interests.  We're also tailoring different messages to various audiences. During the first quarter, sponsored posts generated 449,367 impressions on Facebook and 51,648 impressions on Twitter. Sponsored posts link to www.MyBeefCheckoff.com and the MyBeefCheckoff YouTube channel. 

For additional information, check out these sites:

This site, at either www.beefboard.org or www.MyBeefCheckoff.com is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
 
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at www.ams.usda.gov. This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
 
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled in the Meeting Center on this site to assure a transparent process open to producers who pay into the checkoff.

Your checkoff on air or in print

Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples:

​Foreign Marketing

Beef Nutrition/Checkoff Benefits


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