Supporting the Beef Checkoff
Support for the beef checkoff among its investors remains high, according to a recent survey of beef and dairy producers nationwide. In fact, the survey found that three out of four producers support the checkoff, while the number of those who “disapprove” of the program – at 11 percent – is the lowest in program history. The random survey, conducted by Aspen Media & Market Research in December 2014 and January 2015 further found that an overwhelming majority of beef and dairy producers believe their checkoff provides value in many ways. Get more at 2015 Survey, and read Aspen’s overview at Survey Topline.
Sharing Foreign-Marketing Results
On a rainy day last fall, the checkoff traveled to Mark Jagels’ farm in southeast Nebraska to visit with him about the ongoing growth in U.S. beef exports and what that growth means for the cattle industry. A fourth-generation farmer, Jagels and his son raise beef, corn and soybeans and, as past chairman of the U.S. Meat Export Federation – a contractor to the beef checkoff – Mark Jagels has seen firsthand how checkoff investments help aid in continued growth of U.S. beef exports. He says that’s one reason his family is optimistic about the future of their farm. Check out a video report from Jagels’ farm here. The video release was distributed to ag media nationwide, and will be supplemented by print and online ads in beef media, as well as topping the “Producers Talk” page on MyBeefCheckoff.com.
For additional information, check out these sites:
Your checkoff on air or in print
- Use of the Beef Check Logo
- Current Producer TV Ads:
- Current Radio Ads:
- Current Digital Ads
- Generic - Did You Know?
- Product Benefits
- Foreign Marketing
- Auction Markets
- Current Print/Testimonials:
- Current Brochures:
Producer Communications - Archive
- Opening The Meeting Center (January)
- Reporters See Beef Innovations Firsthand (November)
- Hitting the Airwaves with Lean Matters (November)
- Sharing Checkoff News At World Dairy Expo (October)
- Extending ROI Messages (October)
- Breaking Through with Checkoff Messages (July)
- Engaging Auction Markets in the Checkoff (July)