Producer Communications

Facing the Facts

Your MyBeefCheckoff Facebook page has more than 5,000 fans with an extended reach of more than 2 million friends of fans. So if you haven’t joined the checkoff conversation, be sure to stop by and put add your two cents to discussion about checkoff-funded efforts and accomplishments.

Recognizing Your Checkoff

A new producer communications video commercial highlights some of the ways the Beef Checkoff Program is keeping beef center-of-plate with consumers here and abroad – things like working with chefs across the globe to create new beef recipes; educating health professionals about the nutritional qualities of beef; and helping producers and importers share the beef story with consumers who want to know where their beef comes from. See the latest commercial and more at Recognize This?


For additional information, check out these sites:

This site, at either www.beefboard.org or www.MyBeefCheckoff.com is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
 
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at www.ams.usda.gov. This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
 
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled at www.beefboardmeeting.com to assure a transparent process open to producers who pay into the checkoff.

Your checkoff on air or in print

Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples: 

Producer Communications - Archive


Producer communications is both a requirement of the order and what most producers want. This program area is designed to provide information to producers about how their checkoff dollars are invested, and the results of these investments. This includes the Beef Board annual report, informational advertising in print, on radio and on television, e-mail communications, coordination with beef and dairy industry media, direct communications with producers, and semiannual surveys of producers about what they want from their checkoff.



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