Reporters See Beef Innovations Firsthand
The national producer communications program and the Federation of State Beef Councils recently teamed up to sponsor a Beef Innovations Workshop for print/digital ag writers from across the country. The event provided participants with a close-up view of checkoff-funded new-product development efforts to help them tell the checkoff story. Writers converged on the checkoff-funded Beef Culinary Center to learn about fabrication of: the shoulder clod into checkoff-developed cuts including the Flat Iron Steak, Ranch Steak and shoulder Petite Tenders; the chuck roll into cuts including the Denver Cut, Sierra Cut, and America’s Beef Roast; and fabrication of Top Sirloin and Ribeye cuts. In addition, participants were able to tour the Culinary Center kitchen and were treated to various demonstrations from the checkoff’s Beef Innovations Group.
Hitting the Airwaves with Lean Matters
Executive Chef Dave Zino recently talked to farm broadcasters from across the country about the checkoff’s “Lean Matters” story of beef. As part of the National Association of Farm Broadcasting annual meeting and “Trade Talk” tradeshow in Kansas City, Zino provided interview after interview explaining that today’s beef is leaner than ever, due in great part to checkoff efforts in the areas of programs including beef quality assurance, new-product development, other research, and post-harvest trimming practices. Cattlemen’s Beef Board Chairman Kim Brackett also was on hand to: talk with the ag journalists about the results of the checkoff’s recent Return on Investment study; highlight key checkoff-program achievements; and discuss the FY15 checkoff plan of work.
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Producer Communications - Archive
- Sharing Checkoff News At World Dairy Expo (October)
- Extending ROI Messages (October)
- Breaking Through with Checkoff Messages (July)
- Engaging Auction Markets in the Checkoff (July)
- Producer Support of the Beef Checkoff Highest in 21 Years (February)
- 2013 Annual Report (February)