Sharing Checkoff News At World Dairy Expo
The checkoff participated in the World Dairy Expo in Madison, Wisc., in cooperation with the Wisconsin Beef Council. In addition to state staff, dairy farmers Keith York (past BQA award winner) and Randy Geiger (CBB member) highlighted dairy producers' role in the beef industry, as well as the checkoff's new digital ad campaign, and the free BQA certification period.
Extending ROI Messages
To help share the positive messages of the checkoff’s Return on Investment study, the national producer-communications team has been providing extensive customization of ROI materials for state beef councils. Those have included everything from print ads, online ads and banners, a PowerPoint presentation, email signature graphic, placemats, and other graphics – for beef councils in Alabama, Florida, Illinois, Iowa, Kansas, Michigan, Montana, North Dakota, Pennsylvania, and Wyoming. In addition, the ROI study has been the subject of numerous paid-media ads, e-blasts, social-media posts, print, radio and video/broadcast press releases, presentations, ag-media interviews, YouTube videos, email discussions and more. For more, see Measuring the Value of Checkoff Programs.
For additional information, check out these sites:
Your checkoff on air or in print
- Use of the Beef Check Logo
- Current Producer TV Ads:
- Current Radio Ads:
- Current Digital Ads
- Generic - Did You Know?
- Product Benefits
- Foreign Marketing
- Auction Markets
- Current Print/Testimonials:
- Current Brochures:
Producer Communications - Archive
- Breaking Through with Checkoff Messages (July)
- Engaging Auction Markets in the Checkoff (July)
- Producer Support of the Beef Checkoff Highest in 21 Years (February)
- 2013 Annual Report (February)
- Face(book)ing the Facts About the Beef Industry (November)