Producer Communications

New Video Ad Available

Exports TV commercialnew 30-second video commercial about the checkoff’s role in foreign marketing has been produced. The ad will begin playing in March on the Angus Report, which is seen on RFD-TV and digital channels. The commercial outlines how checkoff-supported foreign marketing helps grow beef demand around the world.


Beef Producer Attitude Survey

Producer Attitude Survey

An independent survey of beef producers found 69 percent continue to approve of the Beef Checkoff Program. Importantly, the more producers know about the program, the more supportive they are. The survey also found that producers are generally more optimistic about the cattle industry than they were a year ago. The random survey of 1,252 beef and dairy producers nationwide was conducted by the independent firm Aspen Media & Market Research in late December 2016. The survey found that while support of the checkoff is down from a year ago, a substantial majority of beef and dairy producers continue to say their beef checkoff is a good value:

  • 76% say the beef checkoff has contributed to a positive trend in beef demand
  • 73%say the checkoff has value even when the economy is weak
  • 66% say the checkoff contributes to profitability of their operations
  • 67% say the checkoff represents their interests
  • 58% believe the checkoff is well-managed

The survey informs checkoff leaders of strengths and weaknesses in producer communications efforts and are used directly in developing an authorization request for the next year. Four state beef councils took the opportunity to “heavy up” with this year’s survey to get feedback from producers in their own states. See this year’s survey results as well as results from previous surveys.



For additional information, check out these sites:

This site, at either or is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled in the Meeting Center on this site to assure a transparent process open to producers who pay into the checkoff.

Your checkoff on air or in print

Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples:

​Foreign Marketing

Beef Nutrition/Checkoff Benefits

Producer Communications - Archive