Producer Communications

Explaining Importance of Long-Range Planning

With the recent adoption of the new 2016-2020 Beef Industry Long Range Plan, checkoff producer communications is focusing on explaining the importance of long-range planning and market research with checkoff investors nationwide. That began with banner ads on key ag websites that linked to an overview of long-range planning on the MyBeefCheckoff website, followed by distribution of an interview with Beef Board Secretary/Treasurer Brett Morris about the new Long Range Plan, and development of a go-to page for understanding the Long Range Plan and how it relates to checkoff investments. This page includes links to the full/condensed versions of the plan, as well as related materials, and examples of associated media coverage.

Distributing Meeting Materials to Checkoff Leaders

Beef Board members and Federation directors accessed the My Beef Checkoff Meeting Center to download committee and board-meeting materials for the recent 2015 Cattle Industry Summer Conference. The goal is to make this Meeting Center the go-to site for all things associated with checkoff meetings, and to make them as simple as possible to access. In three separate direct communications about committee materials to the Board before Summer Conference, open rates were 72 percent, 69 percent and 63 percent. In addition,  47 separate pre-conference committee notifications went to committee members, which had a 100 percent open rate.

For additional information, check out these sites:

This site, at either or is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled in the Meeting Center on this site to assure a transparent process open to producers who pay into the checkoff.

Your checkoff on air or in print

Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples:

Producer Communications - Archive