Sharing Foreign-Marketing Results
On a rainy day last fall, the checkoff traveled to Mark Jagels’ farm in southeast Nebraska to visit with him about the ongoing growth in U.S. beef exports and what that growth means for the cattle industry. A fourth-generation farmer, Jagels and his son raise beef, corn and soybeans and, as past chairman of the U.S. Meat Export Federation – a contractor to the beef checkoff – Mark Jagels has seen firsthand how checkoff investments help aid in continued growth of U.S. beef exports. He says that’s one reason his family is optimistic about the future of their farm. Check out a video report from Jagels’ farm here. The video release was distributed to ag media nationwide, and will be supplemented by print and online ads in beef media, as well as topping the “Producers Talk” page on MyBeefCheckoff.com.
Opening The Meeting Center
The former meeting blog, at MyBeefCheckoffMeeting.com, now is closed, being replaced by the “Meeting Center” on this redesigned MyBeefCheckoff.com producer-communications site. The goal is to keep everything together in one place, with meeting information clearly and easily available, committee by committee. Checkoff payers will be able to access all committee materials through the "Meeting Center" as these materials are readied for the Cattle Industry Convention and other meetings. The Meeting Center is easily accessible from the home page of www.MyBeefCheckoff.com.
For additional information, check out these sites:
Your checkoff on air or in print
- Use of the Beef Check Logo
- Current Producer TV Ads:
- Current Radio Ads:
- Current Digital Ads
- Generic - Did You Know?
- Product Benefits
- Foreign Marketing
- Auction Markets
- Current Print/Testimonials:
- Current Brochures:
Producer Communications - Archive
- Reporters See Beef Innovations Firsthand (November)
- Hitting the Airwaves with Lean Matters (November)
- Sharing Checkoff News At World Dairy Expo (October)
- Extending ROI Messages (October)
- Breaking Through with Checkoff Messages (July)
- Engaging Auction Markets in the Checkoff (July)