Producer Communications

Engaging With Auction-Market Operators

Auction marketCattlemen’s Beef Board officers will attend the Livestock Marketing Association (LMA) annual convention in Billings, Montana, June 14-18, where they will have the opportunity to speak with auction market owners and LMA leadership about the checkoff and thank them for the important role that auction-market operators havein the checkoff process. LMA boasts membership of nearly 900, which represents 77 percent of active markets in the country.


Pass It On!

As beef producers plan to successfully transfer their cattle operations to younger, independent producers, they know one part of the equation must be continuous beef demand. Two completed videos include the Townsend family in Montana and the Menges family from Arizona. Watch the Townsend video to see how they characterize the beef checkoff's role as part of their long-term viability. And, watch the Menges video  to learn how their checkoff investment helps them be their best when it comes to producing and selling beef.


For additional information, check out these sites:

This site, at either or is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled in the Meeting Center on this site to assure a transparent process open to producers who pay into the checkoff.

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