Producer Communications

Featuring Producer Testimonials

A new checkoff video features about four minutes of footage from an interview with CBB Member Joan Ruskamp on her family’s feedlot in Nebraska. The video has been shared with ag-media nationwide, with producers and importers on social media, and on the My Beef Checkoff YouTube channel. It is linked from banner ads and other media outlets used by producers, and is part of the first-quarter FY2016 focus on checkoff efforts related to beef nutrition. We encourage you to share the link to this information on your social-media pages and channels, too!

Connecting With Dairy Producers

CBB member Randy Geiger joined Wisconsin Beef Council staff for the recent 49th annual World Dairy Expo in Madison, Wisc., talking to dairy producers about their role as beef producers and as part of the Beef Checkoff Program. Geiger said numerous other dairy producers at the event said they were pleased to see beef representation at a dairy event. Throughout the week, he had the opportunity to connect with FFA students, who were interested in the different cuts of beef and where they came from; and with beef and dairy producers, who wanted to know more about issues management and protecting beef’s image. It also provided the perfect opportunity to direct dairy producers to the checkoff’s BQA booth at the show to sign up for free BQA certification. Geiger summed up participation in the trade show simply: “If we don’t tell our story, who will?”

For additional information, check out these sites:

This site, at either or is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled in the Meeting Center on this site to assure a transparent process open to producers who pay into the checkoff.

Your checkoff on air or in print

Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples:

Producer Communications - Archive