Producer Support of the Beef Checkoff Highest in 21 Years
Support for the beef checkoff, at 78 percent, is the highest recorded in the past 21 years, according to a recent survey of 1,225 beef and dairy producers nationwide. The random survey conducted by the independent firm Aspen Media & Market Research in late December 2013 and early January 2014 found an overwhelming majority of beef and dairy producers continue to say their beef checkoff has value for them in many ways.
A copy of the research report is available online.
2013 Annual Report
Do you know what your checkoff accomplished during Fiscal Year 2013? Read all about it in the recently released Annual Report!
For additional information, check out these sites:
Your checkoff on air or in print
- Use of the Beef Check Logo
- Current Producer TV Ads:
- Current Radio Ads:
- Current Digital Ads
- Generic - Did You Know?
- Product Benefits
- Foreign Marketing
- Auction Markets
- Current Print/Testimonials:
- Current Brochures:
Producer Communications - Archive
- Face(book)ing the Facts About the Beef Industry (November)
- Your Checkoff: More than a Symbol (October)
- Telling the Beef Demand Story (October)
- Producer Support of Checkoff Remains High (August)
- Positive Beef Demand Developments (August)
Producer communications is both a requirement of the order and what most producers want. This program area is designed to provide information to producers about how their checkoff dollars are invested, and the results of these investments. This includes the Beef Board annual report, informational advertising in print, on radio and on television, e-mail communications, coordination with beef and dairy industry media, direct communications with producers, and semiannual surveys of producers about what they want from their checkoff.