Producer Communications

Sharing Checkoff News At World Dairy Expo

The checkoff participated in the World Dairy Expo in Madison, Wisc., in cooperation with the Wisconsin Beef Council. In addition to state staff, dairy farmers Keith York (past BQA award winner) and Randy Geiger (CBB member) highlighted dairy producers' role in the beef industry, as well as the checkoff's new digital ad campaign, and the free BQA certification period.

Extending ROI Messages

To help share the positive messages of the checkoff’s Return on Investment study, the national producer-communications team has been providing extensive customization of ROI materials for state beef councils. Those have included everything from print ads, online ads and banners, a PowerPoint presentation, email signature graphic, placemats, and other graphics – for beef councils in Alabama, Florida, Illinois, Iowa, Kansas, Michigan, Montana, North Dakota, Pennsylvania, and Wyoming. In addition, the ROI study has been the subject of numerous paid-media ads, e-blasts, social-media posts, print, radio and video/broadcast press releases, presentations, ag-media interviews, YouTube videos, email discussions and more. For more, see Measuring the Value of Checkoff Programs.

For additional information, check out these sites:

This site, at either or is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled at to assure a transparent process open to producers who pay into the checkoff.

Your checkoff on air or in print

Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples:

Producer Communications - Archive