Your “Steak” in the Beef Industry
As dairy and veal producers, you have a large “steak” in the beef industry, and that starts with knowing how you fit into the Beef Checkoff Program.
Your investment in the beef checkoff helps promote dairy beef, reinforces consumer confidence, and contributes to your opportunities for profit. This chart is a snapshot of how checkoff investments are leveraged to maintain strong beef demand. And economic research indicates that the beef checkoff returns $5.55 for every dollar you invest!
A great way to start getting to know your beef checkoff is by signing up to receive the dairy and veal version of the monthly MyBeefCheckoffNews e-newsletter. (Be sure to check the box for the dairy version.)
Here are some other helpful dairy resources:
- National Market Cow and Bull Beef Quality Audit - Dairy Cattle Edition
- Learn more about the checkoff’s Dairy Beef Quality Assurance program here.
- Your Beef Checkoff Investment - Helping You Maximize Dairy Market Cow Value explains the dairy producer role in the beef checkoff.
- Find your state beef council website here.