Welcome To MyBeefCheckoff.com!
Welcome to the home of your Beef Checkoff Program! As you know, your checkoff is invested in a variety of promotion, research and information programs, and we wanted to give you some additional details about checkoff investments aimed at building consumer confidence in you and in your end product, as well as offer you access to extensive information about all checkoff programs through MyBeefCheckoff.com.
Building Consumer Confidence In Beef
You know that you go above and beyond to raise the best beef possible, following safety and best practices guidelines to ensure that tender, tantalizing and nutritious beef is your end product. But what good is good beef if consumers aren’t equally confident in your product?
That’s where your investment in your Beef Checkoff Program comes in. And the “Beef. It’s What’s For Dinner” messages in the advertisements you fund really are the end product of all your checkoff brings to life. That’s because those nutrition and enjoyment messages stem from extensive research that helps define – and share with producers nationwide – how to raise the best beef possible. Just a few examples of checkoff-funded programs aimed at building consumer confidence in your product are:
- Beef Quality Assurance (BQA) and Dairy Beef Quality Assurance (DBQA) programs that help producers learn and follow best practices for animal handling and care. BQA combines common sense husbandry techniques with accepted scientific knowledge to raise cattle under optimum management and environmental conditions. The overriding goal is to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry.
- Ongoing safety research aimed at increasing beef tenderness and analyzing production process and how that affects the beef carcass.
- Nutrition research and information that identifies the naturally nutrient rich qualities of beef and beef products and how to achieve them, then helps guide consumers to that information so they can make healthy protein choices for their diets. For example, new research shows that eating lean beef every day can be good for heart health by improving cholesterol levels.
These are just a few of the checkoff-funded programs aimed at building consumer confidence in the U.S. beef supply, both here and abroad. In the end, these types of efforts combine for messages that your checkoff delivers to consumers to assure them that they’re getting that tender, tantalizing and nutritious product they want when they purchase beef at their local supermarket.
For additional information about your beef checkoff, visit www.MyBeefCheckoff.com.