Welcome To MyBeefCheckoff.com!

Welcome to the home of your Beef Checkoff Program! As you know, your checkoff is invested in a variety of promotion, research and information programs, and here we’d like to tell you about how your checkoff dollar is being leveraged in the area of Beef Quality Assurance (BQA). 

Quality From Farm to Auction to Fork

You do it on your farm every day. And consumers worldwide appreciate the efforts of farmers, ranchers and other industry participants to ensure beef quality and safety. It’s also at the heart of the checkoff-funded Beef Quality Assurance (BQA) program, which includes Dairy Beef Quality Assurance (DBQA) and is designed to return more profits to producers and ensure safe, healthy, humanely raised beef and beef products for consumers.

So What Is BQA? BQA is a national program operated through state beef organizations to provide standards and practices for high-quality beef cattle production. The program raises consumer confidence by offering proper management techniques and a commitment to quality within every segment of the beef industry. 

“BQA is a process of figuring out what could go wrong, planning to avoid it – then validating and documenting what you have done,” explains Dee Griffin, DVM, associate professor at the University of Nebraska’s Great Plains Veterinary Education Center, and BQA pioneer. “BQA is just part of good business.”

Adding More Value. BQA does more than just help beef producers capture more value from their market cattle… It also reflects a positive public image and instills consumer confidence in the beef industry. When producers implement the Best Management Practices of a BQA program, they ensure that their market steers, heifers, cows and bulls are the best they can be. Today, the stakes are even higher because of increased public attention on animal welfare. The checkoff-supported BQA program has developed a series of BQA assessment tools to benchmark key indicators of animal care, as well as the general condition of the operation; you can access those assessments here. Opportunities also are available across the country for participation in Stockmanship and Stewardship events that focus on common-sense, practical cattle-handling methods.

BQA is valuable to all beef and dairy producers because it:

Beef checkoff-supported BQA programs bring it all together. While the BQA Manual provides a framework for program consistency, the states still determine the best programs for their producers. Become BQA-certified in your state by contacting your BQA state coordinator.

“Because the beef industry is so diversified, we wanted to allow states the opportunity to provide what is best for their producers,” Griffin said. “The BQA Manual is the overarching protocol, providing some consistency across the state programs. They are good production practices to guarantee the quality of beef products.”

For more information about checkoff-funded programs, visit MyBeefCheckoff.com.



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