Welcome to MyBeefCheckoff.com!
Welcome to the home of your Beef Checkoff Program! As you know, your checkoff is invested in a variety of promotion, research and information programs, and here we’d like to tell you about how your checkoff dollar is being leveraged through retail partnerships this summer. You can also get information about all checkoff programs through the home page at MyBeefCheckoff.com.
Partnering For Beef Sales
There’s no top hat or rabbit, but it’s like magic that turns a single beef checkoff dollar into nearly $25. That’s because for every beef checkoff dollar invested in a beef partnership, Consumer Packaged Goods (CPG) companies, such as Kraft and Anheuser-Busch, are investing an average of nearly $25 in that same promotion.
And when you start adding things up, that makes for a return on investment that any Wall Street investor would extol. In 2010, for example, CPG companies are investing nearly $16.6 million in beef promotions with your beef checkoff, compared to the checkoff’s $665,500 investment. Then there’s the additional return to the industry in incremental sales of millions of pounds of beef each year.
This year, the checkoff’s partnerships include distribution of some 100 million beef-only coupon incentives – where the CPG companies, not the checkoff, pay redemption costs. In addition to growing sales in general, coupons often result in consumers “buying up” from ground beef to roast or steak to treat themselves and their families because they can get it for less.
Also part of the checkoff’s Summer Grilling Program partnerships, running from Memorial Day through Labor Day this year, are promotion of steaks from its “Beef Alternative Merchandising” middle-meats promotion, as well as extensive recipe distribution and ethnic recipe promotions.
According to FreshLook Marketing and PromoData, dollar sales of middle meats advanced a healthy 31.9 percent during the first quarter of Fiscal Year 2010, and beef featuring by retailers grew 3.7 percent in January alone. Beef has gained visibility in retailer ads, and is the meat represented in about 45 percent of all meat ads. And, for every dollar you invest as a producer in your beef checkoff, retailers invest, on average, $2 to $5.
For more information about this summer’s retail partnerships and promotion programs, visit Summer Retail Promotions. Get more information about your checkoff investments, in general, here at www.MyBeefCheckoff.com.
Funded by the Beef Checkoff.
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