Welcome CattleUSA Viewers!
Welcome CattleUSA auction viewers to the home of your Beef Checkoff Program! Thanks for taking the time to learn more about how your beef checkoff investment is helping to build beef demand and increase your opportunities for profit.
Sharing The Nutrition Story
Your beef checkoff shares facts and research about beef and beef nutrition not only consumers but “gatekeepers” of information to consumers – among them doctors, dieticians, veterinarians, scientists, and producers worldwide.
- Setting the Record Straight – When a new documentary claiming to “expose” modern production agriculture hit theatres, the beef checkoff quickly stepped in with the facts. Responses to “Food, Inc.” included third-party letters to the San Francisco Chronicle, Newsweek and New York Times, and to a “Good Morning America” piece about the movie. For checkoff messages about farmers and beef production, visit Myths vs. Facts. To read about this activist film, go to Food, Inc.
- Helping Build Dietary Guidelines – Beef checkoff dollars help educate members of the Dietary Guidelines Advisory Committee (DGAC) – which is reviewing the published science and developing technical recommendations for the 2010 Dietary Guidelines for Americans – about the role of beef as part of a healthy diet. For related checkoff materials, go to 2010 Guidelines.
- Sharing Best Practices– At the third “Governor's Conference on Ensuring Food Safety: E. coli O157:H7 - Progress and Challenges,” the checkoff presented information about Beef Industry Food Safety Council (BIFSCo) programs and initiatives that are disseminating best practice documents and technical information used by industry to enhance safety systems. For more information about checkoff-funded beef safety research, go to Beef Safety or BIFSCO.
- For more information about checkoff-funded nutrition programs, in general, visit Beef Nutrition.
Stay Up-to-Date on Your Checkoff Investment
With dozens of checkoff-funded programs every year, it’s hard to list all of the valuable returns your checkoff investment delivers. For the most concise, relevant information, sign up for My Beef Checkoff News, a monthly e-newsletter highlighting how your investment is Promoting, Educating, Researching and Safeguarding to help build beef demand.