Welcome CattleUSA Viewers!
Welcome CattleUSA auction viewers to the home of your Beef Checkoff Program! Thanks for taking the time to learn more about how your beef checkoff investment is helping to build beef demand and increase your opportunities for profit.
Putting More Beef on More Menus and Tables
Your beef checkoff works diligently to get more beef on more restaurant menus and in more grocer meat cases by working in partnership with processors, retailers and foodservice operators to keep beef offerings in line with constantly changing consumer demands.
- Teaching healthy grilling – A beef checkoff press release – “Beef: It’s What’s On the Grill” – and accompanying fact sheet were recently posted to PR Newswire to offer consumers suggestions for enjoying a delicious and healthy barbecue season. The release is in response to research presented at the American Association for Cancer Research annual meeting recently, suggesting that meat cooked to the point of charring may increase the risk of pancreatic cancer. For more beef grilling information, go to Beef. It’s What’s For Dinner.
- Leveraging your investment through foodservice channels — Over a six-year period, the checkoff allocated just $2.4 million in checkoff dollars to foodservice partnerships, compared to restaurant-partner investments of nearly $140 million. That’s nearly $60 in partner investments for every checkoff dollar invested! For more about checkoff-funded foodservice programs, go to Foodservice or School Foodservice.
- Driving traffic to beef – Restaurants are taking advantage of an exciting new online offer from the beef checkoff. A special "Community - Deals for Dining Out" section of a checkoff consumer Web site highlights beef and veal menu items of four restaurants – Golden Corral; The Rex of Billings; Logan’s Roadhouse; and Meriman’s of Kamuela. A special section in the checkoff’s Beef So Simple newsletter will help drive trade representatives to the offer, as the “Deals for Dining Out “section continues nationwide.
- For more information about checkoff-funded promotion programs, in general, visit Promotion, Retail, or Foodservice.
Stay Up-to-Date on Your Checkoff Investment
With dozens of checkoff-funded programs every year, it’s hard to list all of the valuable returns your checkoff investment delivers. For the most concise, relevant information, sign up for My Beef Checkoff News, a monthly e-newsletter highlighting how your investment is Promoting, Educating, Researching and Safeguarding to help build beef demand.